Sophie C.

Complete rebranding of Bodydharma, an aesthetic clinic in Brussels. Strategic consulting to modernize the brand image and strengthen its premium yet accessible "expert" positioning. Adaptation of the logo, creation of a new color palette, and definition of the visual universe. Art direction of the website, UX/UI design, user journey, and information architecture. Iconographic research and creation of visuals, including the use of AI-generated images, to ensure coherent, contemporary, and differentiating communication.

Mentoring of Master's 2 students in defining their research topics and writing strategic watch reports, prior to their final projects. Assistance in structuring issues, analyzing trends, and formulating creative and conceptual directions. Design of educational materials, individual and group follow-up, evaluation of work, and support towards an autonomous and coherent project approach.

Facilitation of a workshop dedicated to brand design, focusing on the fundamentals of building a brand identity. Historical overview and definition of brand design challenges. Methodology for creating a coherent visual identity, from strategy to graphic deployment. Highlighting visual storytelling and its role in creating differentiating brands. Creation of visual identities and complete graphic charters. Exercise in visual reinvention of an everyday brand, from analysis to final art direction. How to make an impactful presentation.