Freelancer profile translated to English.
Back to original languageAbout Sophie
Tailored Marketing & Communication for brands that want to make a difference
Proactive, creative, and results-oriented, I support you in all your marketing and communication projects, from strategy to operations. Together, we build actions aligned with your values, your ambitions, and your business challenges. 🎯
💡 My promise: to help you gain visibility, coherence, and impact, while creating a memorable customer experience.
My expertise in brief:
✔️ Marketing & Communication Strategy: diagnosis, positioning, action plan
✔️ Brand Content Creation: innovative solutions to capture attention and differentiate
✔️ Brand Content & Digital Communication: creation of content aligned with your identity
✔️ Customer Experience: improvement of touchpoints and satisfaction
✔️ Global Valuation: making your brand shine across all channels
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Pau (up to 20km), Paris (up to 30km), Bordeaux (up to 20km)
Experience
- TotalEnergiesDigital Communication OfficerENERGY AND UTILITIESMay 2021 - Today (5 years and 3 months)Pau, FranceDevelop and implement the communication strategy for the 'Drilling & Wells' (D&W) entity and its projects. Specifically:Strategy• Create communication plans for the entity and its projects• Define a strategy and roadmap to address attractiveness issues. Ensure its implementation.Visual and Written Content Creation• Improve internal communication materials: presentations, booklets, visuals.• Create content, format, and distribute the D&W newsletter.Project Management• Organize the 'D&W CFR Awards' competition and manage the project communication.• Develop and manage the communication for the deployment of the 'SmartCompetency.' application.• Lead various D&W audiovisual projects: New Career Path, 'Drillers: New Generation' video, HSE induction video.• Create a visual identity for 'Drilling & Wells'.• Write briefs and ensure project follow-up with agencies.Community Management• Manage the 'Drilling & Wells' community on Yammer.• Promote 'Drilling & Wells' activity on the TotalEnergies intranet.Event Management• Provide support in organizing entity events (Seminars, Webinars, etc.).• Organize team building activities.
- TotalEnergiesMarketing, Communication and CSR Project OfficerENERGY AND UTILITIESSeptember 2019 - August 2020 (11 months)92500 Rueil-Malmaison, FranceInternal and External Communication:- Creation of a communication plan- Development of communication materials (sales brochures, sales presentations, etc.)- Redesign of a Total B2B Service web page on the Total.fr site: content optimization, keyword selection, SEO, visual creation, web ergonomics- Consideration of customer experience and their journey on the digital interface- Creation of web content: Total.fr site and social media- Implementation of an editorial calendar- Foundation of the entity's SharePointMarketing Strategy:- Offer renewal- Management of communication materials and sales support tools- Creation and supervision of schedules- Strategic and current affairs watch- Sales monitoring and analysisCSR:- Participation in the creation of the entity's CSR roadmap- Participation in the implementation and development of the CSR approach- Manage the CSR policy transversally internally (headquarters and subsidiaries)- Implement responsible projects and ensure their deployment- Establish performance monitoring indicators for the CSR policy- Communicate on the actions takenActivity Monitoring:- Support for the sales team- Redesign of sales monitoring materials (KPIs, ergonomics)- Monitoring of commercial activity (reporting)- Implementation of administrative monitoring of clients and prospects (SAP invoicing...)- Ensure up-to-date data maintenance via the Salesforce tool.
- IvylistaSocial Media ManagerRETAIL (SMALL BUSINESS)May 2019 - August 2019 (3 months)Grenoble, FranceFashion e-shop of the influencer @beauteactive, 1.2 million subscribers on YouTube.Marketing and CommunicationIncrease visibility, strengthen brand image, boost sales, and foster customer loyalty through:• Creation of an editorial line: storytelling, visual identity, persona development.• Consideration of the customer journey and customer experience.• Community management: definition of an editorial calendar, daily posting on social media (Facebook and Instagram), Instagram feed, contest organization.• Influencer relations: profile analysis, influencer search and contact for new collection promotion, nurturing past relationships.• Creation of communication materials: creation of visuals for social media (news feed and stories) and monthly newsletters via Sendinblue.• Content creation: redesign of some website pages (FAQ, exchanges and feedback, loyalty program, about us), development of a loyalty program...• Paid media campaigns: creation of campaigns on Facebook and Instagram via Facebook Ads.• Product referencing: creation of product sheets, keyword selection, product referencing, SEO.Back Office• Order fulfillment: use of Prestashop software (order and return management), package preparation.• Organization and management of the autumn/winter photoshoot.• Optimization and organization of storage space.• Creation of supplier commitment sheets.
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Education
- DESMA, MarketingGrenoble Ecole de Management2020DESMA, Marketing
- Bachelor of Science in MarketingGroupe INSEEC2018Bachelor Marketing
Certifications
- VoltaireWoonoz2017
- BAFAScouts et Guides de France2016