Freelancer profile translated to English.
Back to original languageAbout Sophie
Do you want:
- Everyone to know your product
- Your brand to be recognizable
- Your product to excite your customers
- Your communication to be attractive
- Your packaging to be stunning
- Your product to outperform its competitors
- Your pitch to inspire dreams and purchases
The solution:
Create a brand universe that makes people want to buy from you, and nowhere else.
🔥 I'm Sophie Brugaillère, co-founder of thebranding agencyDeuxième·voix and specialist in **brand semantic universes**.
Our Inside Out method is based on 4 levers:
1️⃣ Brand Platform
We build the strategic compass that clarifies who you are, what you stand for, and why your product exists.
2️⃣ Brand Archetype
Does your brand have more of an Explorer, Heroine, or Rebel personality? Choosing a brand archetype means defining the connection you will create with your market.
3️⃣ Graphic Universe
We create all the visual elements that make you seen, recognized, and remembered.
4️⃣ Semantic Universe (storytelling and tone of voice)
We write the story your product tells, which your customers then remember and share.
I can help you with:
- Brand universe creation / Brand DNA creation
- Brand platform
- Brand archetype
- Branding strategy
- Tone of voice / Brand voice
- Editorial charter / Communication charter creation
- Brand editorial direction
- Brand storytelling
🔥Ready to create the "wow" effect that makes your brand universe unforgettable?**Contact me and let's discuss it!**
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- MAPPINGSales Funnel CopywritingNovember 2024 - December 2024 (1 month)Client Request:MAPPING, a marketing specialist for real estate developers, is launching a new online course.Mission:Sales funnel copywriting:
- Writing a sales page.
- Writing a sales email sequence.
- Writing landing pages: lead magnet capture pages.
- Ma Rêv'olution ProSales Funnel Copywriting / NewsletterSeptember 2024 - January 2025 (4 months)Client Request:Ma Rêv'olution Pro, a career change coach, is launching a new online program.Mission:Marketing Consulting:
- Implementation of an acquisition and conversion strategy.
- Sales funnel optimization.
Sales Funnel Copywriting:- Writing a sales page.
- Writing a sales email sequence.
- Writing landing pages: lead magnet capture pages.
Newsletter:- Creation of the newsletter concept (name, positioning, frequency, themes, structure).
- Writing the first 16 newsletter editions.
- FlowdevCourse Page CopywritingEDUCATION AND E-LEARNINGMarch 2024 - April 2024 (2 months)Client Request:flowdev, a soft skills training collective, wants to expand its training offerings by creating a catalog of 18 courses. Each course needs to be presented clearly and impactfully.Mission:Copywriting / Content Creation:
- Co-creation with the flowdev team of the course presentation template (outline and text).
- Writing and copywriting for the 18 course pages based on the agreed template. Web and print formats.
- Copywriting for the "Our Courses" page, which presents the training collective, its methodology, its strengths, and its main training categories.
Project Management:- Coordination with the web designer to create a course catalog (print format).
- Advice and proofreading on the formatting of online course pages.
Strategic advice and support for the entire project.
Reviews
Recommendations
PV
KG
+4
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Education
- Copywriting Mania TrainingMarketing Mania (by Stan Leloup)2022Ma formation initiale : les meilleures techniques de copywriting, avec des dizaines d’exemples et de cas pratiques.
- CopySchool by CopyHackersCopyHackers2024Parce qu'il faut bien toute une vie pour apprendre le copywriting, je continue à me former auprès des meilleur·es. Et parce que le copywriting a été inventé aux USA, je me forme à la source - auprès des meilleur·es copywriters américain·es. Copy School est un programme ULTRA complet : landing pages, emailing, brand voice, techniques avancées de conversion, A/B testing et bien plus encore.