About Sophie
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- What'zhat Agency LLCArt Direction & Senior Graphic DesignerPRESS AND MEDIAJuly 2018 - Today (7 years and 11 months)Paris, FranceCommunication project manager - Process implementation - Communication development - Training - Web & print graphic designer - Rebranding - Print process - Action Plan
- KQUEOArt Direction - Web DesignerE-COMMERCEJanuary 2024 - June 2024 (6 months)Marmande, FranceComplete redesign of an e-commerce website homepage, with an approach focused on aesthetics, brand identity, and visual performance.â Objectives:Modernize the visual identity: new typography, new color palette, and custom illustrations to strengthen the brand's universe.Enhance products while embodying the human values of the brand.Design a minimalist yet unique layout, intentionally breaking away from classic e-commerce codes, to create a differentiating effect and make a lasting impression.This work laid the foundation for a global website redesign and a more coherent communication strategy, which we continue to develop on secondary pages and brand assets.
- AmarisSenior Graphic DesignerCONSULTING AND AUDITSOctober 2016 - July 2018 (1 year and 9 months)HĂŽ Chi Minh Ville, Vietnamđš Art Director â Mantu (formerly Amaris) | Ho Chi Minh City, VietnamDesign department structuring | Internal processes | Print & digital project managementAt Mantu, I held a strategic role as an Art Director in Asia, tasked with structuring and professionalizing the design department within a rapidly growing international group.đ§ My key achievements:
- Creation of a ticketing system to effectively centralize, prioritize, and manage design requests from all internal departments and external entities.
- Implementation of clear and scalable production processes, from brief to delivery.
- Design and management of international print & digital projects (branding, sales materials, corporate documents, web assets, etc.).
- Management and skill development of a team of designers: continuous training, coaching, creative reviews.
- Support for business teams on their visual communication challenges: design consulting & graphic strategy.
- Contribution to rebranding and the evolution of the group's visual identity.
đĄ This position allowed me to develop a 360° vision of design within a company, at the intersection of branding, operational efficiency, and management. I acted both as an expert executor and a strategic conductor, capable of transforming a creative department into a true performance driver.
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Education
- Master, Graphic ArtECV Creative Schools & Community2011Design et Animation