Sophie Blomet Verrier

- Negotiation of job board contracts for 2023, with savings of nearly 7%

- Deployment of a digital tool specialized in the HR sector within the agency network (first phase 50 agencies, second phase 150 agencies), jointly with the IT department; enabling automatic sending of job offers from agencies to a localized job board specifically identified as a priority partner

- Project management for the B2C website redesign: strategic recommendations (Marketing, UX & SEO to optimize time spent & number of job offers viewed, reduce bounce rate and increase number of new registrations / recommendations on search engine optimization and creation of pages targeted on keywords to preempt), feedback & validation of mockups, adherence to deadlines for IT delivery

- Management of 2 interns on monitoring marketing requests from the network: obtaining and managing job board access and credits; support in their localized marketing actions

Mission:

- Recommendation and implementation of the traffic acquisition strategy to our websites, social networks & app (SEA/SEO, display/retargeting, job boards & social advertising),

- Development of the CRM strategy to retain our new registrants/prospects and our clients (scenarios, targeting, creation of email, SMS and mailing messages, automation & routing)

- Optimization of our websites & app for a better user experience and conversion rate (cross-device user journeys, reduction of clicks, optimization of time spent and reduction of bounce rate) + use of Google Analytics + functional acceptance testing in pre-production.

- Construction of a shared & specialized SEO/SEA strategy for the HR B2BtoC sector (creation of geo-localized search pages/contracts/sectors/professions, profession profile pages, restructuring of GMB listings by establishment, B2B service pages, optimization of Googlebot crawl + creation of several campaigns by target/product/sector/geolocation, creation of dynamic/personalized ads and extensions, management of exclusions and budget optimization, targeting & retargeting)

- Management of display & social ads campaigns (Facebook, Instagram & LinkedIn): targeting/retargeting, scenarios by job offer/sector/geolocation and message creation

- Management of 1 intern for monitoring network marketing actions

- Management of annual budgets (€2M) and negotiation with job boards & service providers

- Coordination of internal teams (brands, creative, IT) and service providers.

- Presentation of results in Management Committee meetings

Distinction: Participation in EBG conferences and speaking at SEMX. 3 times Grand Prix du Search 2019 and 1 time Grand Prix du Marketing B2B 2018

Training: Hubspot, Uberall, Google Ads & Google Analytics

Internal Management: 3 people

Mission:

- Strategic recommendations (creative, technical & data) according to client brief for their digital communication (website, digital media campaigns, social networks, emailings),

- Monitoring of creation and development,

- Analysis of results and presentation of reports,

- Coordination of teams (clients, creative, technical, service providers).