Freelancer profile translated to English.

Description

A creative professional and entrepreneur for over 15 years, I have acquired expertise in 360° communication through various projects and collaborations with renowned brands. My experience covers the entire project lifecycle: from needs analysis to the implementation of creative and strategic solutions, ensuring rigorous monitoring of communication steps.

Co-founder of a communication agency and a concept store, I have developed an ability to transform a creative vision into commercial success. I have led the creation of brand identities, designed 360° advertising campaigns (print, digital, event-based), and coordinated teams to achieve ambitious creative and commercial objectives.

My career has allowed me to work in diverse sectors, such as luxury, cosmetics, spirits, and lifestyle, which has strengthened my adaptability to specific challenges. I have also led training projects for groups like Orange and L'Oréal, imparting my communication skills and contributing to employee development.

Rigorous and demanding, I ensure that each project is executed with the highest quality, from concept to final delivery. My entrepreneurial experience has also enabled me to develop strong skills in team management, financial strategy, and business development.

I am motivated by the opportunity to contribute to innovative projects, bringing a creative perspective and a strong ability to unite teams around a common vision. Today, I wish to leverage my expertise for new strategic collaborations.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Italian
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 20km)

GANG FUSION
Founder - MANAGER AND 360° ART DIRECTOR
January 2022 - Today (4 years and 5 months)
Creation and launch of an innovative concept store: Conception and launch of the GANG FUSION concept store, with a crowdfunding campaign that reached 211% of its initial goal. Innovative project focused on collaboration and originality.

Global project management: Development of the business plan, complete administrative management, direction of the distribution campaign, and management of a multidisciplinary team to ensure project success.

Artistic direction and content creation: Creation of the store's visual identity, design of communication materials for all channels (print, digital, social media, press), ensuring strong visual consistency with the concept.

Creation of a strong and coherent brand: Definition of a 360° communication strategy (print, digital, social media, press) to enhance brand awareness and market impact.

Administrative and commercial management: Purchasing follow-up, merchandising management, and sales operations optimization. Performance analysis and operational monitoring to maximize concept profitability.

Development of events and partnerships: Organization of events and creation of strategic partnerships to increase the visibility of the concept and its residents, thereby strengthening brand awareness and commercial impact.

Results and impact: GANG FUSION quickly gained recognition, growing from 3 to 9 residents in 3 years, with dozens of partnerships established. This growth demonstrates the concept's increasing impact on the market and its successful evolution.
Graphic Charter Project Management Social Media Team Management Events Branding Marketing Community Management Adobe Creative Suite Retail Design Retail Design Digital Communication Communication Strategy Communication Poster Publishing Visual Communication Internal Communication Event Organization Event Management Event Logistics Event Planning Event Production Shooting Organization Photo Shoots Shooting Production Social Media Communication Social Media Strategy Social Media Marketing Change Management Responsible Purchasing Partnerships Video Editing Business Plan Interior Design Graphic Design Freelance Web Designer UI/UX Design
Agence de communication BMB
Co-founder - 360° Art Director
LUXURY GOODS
January 2018 - September 2020 (2 years and 9 months)
Paris, France
Support for prestigious brands: Development of brand identities and creation of advertising campaigns for various sectors such as luxury, cosmetics, spirits, travel, and lifestyle. Clients: Caudalie, Givenchy, Melvita, Cointreau, Accor Hotels, Martini Fiero, Hthoria, Make Up For Ever, Fenty, Sony.

Artistic direction and 360° campaigns: Conception of campaigns integrating product design, visual communication, and user experience. Development of creative strategies tailored to clients' commercial objectives, from creation to execution.

Strategic project management: Strategic supervision of projects, ensuring execution consistent with clients' commercial expectations. Monitoring and management of development stages to ensure the relevance and impact of each campaign.

Development of visual identity and product design: Creation of unique visual identities for each brand, considering their positioning. Conception of innovative product designs for prestigious brands, in line with market trends.

Creation of communication materials: Development of all necessary materials for advertising campaign communication (print, digital, social media) to ensure visual consistency and message reach.

User experience consulting: Advice and recommendations on user experience optimization, particularly for digital platforms, to maximize customer engagement and conversion.
Project Support Photo Shoot Graphic Charter Creation Social Media Communication Strategy Events Branding Communication DTP Publishing Communication Materials Advertising Campaign Logo Design Visual Identity Print and Web Graphic Design Front-End Development Marketing Study Adobe Creative Suite
LABOMBE MAGAZINE
Co-founder - Creative Director
PUBLISHING
December 2015 - January 2018 (2 years and 2 months)
Paris, France
Launch and 360° art direction of LABOMBE magazine: Creation, art direction, and management of the design of the premium magazine, blending print and digital. LABOMBE is distributed through prestigious channels and has established itself as a reference media in its sector.

Definition of branding strategy: Development of the overall branding strategy for LABOMBE, ensuring a consistent and strong image across all communication materials. Design and development of visual elements to mark the publication's identity.

Development of communication materials: Creation and management of print and digital materials (advertisements, brochures, websites, social media) to promote the magazine, while remaining true to the brand's identity.

Coordination of multidisciplinary teams: Management and coordination of creative, editorial, and technical teams to ensure the production of high-quality editorial content. Collaboration with renowned advertisers and partners for co-branding projects.

Project execution and monitoring: Monitoring of partnership and co-branding projects, managing magazine routing and distribution, ensuring deadlines and defined objectives are met. The magazine has benefited from strong brand coverage and prestigious collaborations.

Creation of press events: Organization and design of press events, including scenography and display, to promote the magazine and enhance its brand image. Production and management of the logistical aspects of events.
Art Direction Communication Strategy Infographics Print Graphic Design Graphic Charter Web Design Web Project Management