Sophie Azaïs

Every project, whether intimate or ambitious, deserves a strong identity. A clear presence. The right visuals, that attract, inspire, invite discovery… and return.

Based in La Rochelle, after ten years in London, I support entrepreneurs, brands, and events locally, in France, and internationally.

I believe in the balance between rigor and emotion, combining the precision and boldness of English design with the sensitivity and nuance of the French perspective. Two worlds that merge to create a personal and impactful graphic style.

I give each project special attention based on open and sincere collaboration. Tailor-made work, from the initial narrative to the final design, where words, images, and layout are conceived as a whole. Beyond fleeting trends, I imagine—or reinvent—identities that concretely support your project's development, reveal what makes you unique, and leave a positive and lasting impression.

Co-Artistic Director of Studio NinetyOne for nearly ten years, I designed and developed visual identities for companies, institutions, and cultural and commercial brands in London and internationally.

Through brand strategy, art direction, graphic design, and tailor-made support, I assisted clients in creating strong and coherent identities, capable of building connections, inspiring, and resonating durably with their audiences, clients, and teams.

At Studio Eger, a studio specializing in exhibition, print, and editorial design, I participated in the design of booklets and printed communication materials, as well as exhibition scenography.

I collaborated with a diverse clientele—designers, architects, museums, and galleries—on projects combining graphic requirements, visual storytelling, and attention to materials and spaces.