Freelancer profile translated to English.

Description

Media Influence Tactician for over 20 years, I support my clients (startups and large groups) French and international as a Freelancer 🌈

Passionate and intuitive, I love above all to highlight companies that operate in the impactful transformation of organizations, HR digitalization, or innovation.

Independent since 2013, I support IT companies, large groups, and startups/scale-ups in their press and public awareness strategy in France 🚀

Professionalism proven by my clients and journalists.

Member of SYNAP.

My vision: combining pragmatism and creativity, I advocate a tailor-made approach (sprinkled with intuition), strong relationships, and total commitment to their notoriety.

And because the time has come for me to pass on my knowledge, I awaken and share best practices with students at EFAP and ESG in Media Relations and support entrepreneurs from the Diversidays Leadership Program to equip them with the right foundations for communicating with journalists.

Always happy to discover new innovative projects and contribute to their success, do not hesitate to contact me!

Sophie

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Grayling
Account Director - IT Department
May 2002 - January 2008 (5 years and 8 months)
Trimedia (Grayling) is Europe’s leading PR agency, which, together with its wholly-owned sister company Mmd has a footprint covering Europe, Russia and parts of Eurasia.

- Advising and management of a customer base of specialized of large corporate accounts for their press and public relations
- Responsible for penetration on French market and trade press of Intl brands
- Supervised implementation of action plans, writing of press releases and clients corporate speeches
- Working in the Centre of Excellence Technology (clients from IT, CE, telco)
- Positioning of key strategic messages such as technology insights and business model
- Presentation in English to European meeting of PR agencies
Management of teams and events, prospecting and elaboration of commercial proposals, presentations abroad (e.g. in New York, Stamford, Belgium, London, etc.).

In charge of the following companies / Management of the Top 2 largest accounts of the agency:
- Springboard Companies - Senate, Public works in France, British Telecom (BT France), Pitney Bowes Inc., TNS Sofres
- In the IT (explorimmo.com, Trend Micro, BSO Network Solutions, Foundry Networks/Brocade)
- In the Recruitment field (cadremploi.fr, Kobaltt).
Carinae Group
Marketing / Communication Director
December 2008 - October 2013 (4 years and 10 months)
Carinae Group was privately founded in 2009 to become an international investment Group, involved in High Yield projects. The Group conducts operations in France, the United Kingdom and Asia Pacific.
- BSO Network Solutions: Specialist low latency provider for global solutions and infrastructure (www.bsonetwork.com)
- Etix Group (www.etixgroup.com): Technical Excellence company providing Global Hosting Solutions from small end-users to industry-leading Datacenter providers

In charge of all marketing and communication activities in France, UK and APAC.
Freelance en Relations Presse
CEO
PRESS AND MEDIA
December 2013 - Today (12 years and 6 months)
Aix-en-Provence, France
Independent since 2013, I support IT companies, large groups, and startups/scale-ups in their press and public awareness strategy in France 🚀
Professionalism proven by my clients and journalists.
Member of SYNAP.

They trust me:
✴️ Solocal / French leader in digital marketing
✴️ Diversidays / Association aiming to re-establish equal opportunities in careers and entrepreneurship in the digital sector
✴️ Même Pas Cap! / 1st 100% digital platform dedicated to skills assessment
✴️ Ignition Program / First program for recruitment and acceleration of high entrepreneurial potential in startups
✴️ Golden Bees / First HR programmatic marketing agency in Europe
✴️ Supermood / All-in-one platform dedicated to employee listening, serving employee engagement and company growth
✴️ Lucca / HRIS Solutions
✴️ Stratosfair / The first network of local data centers with a positive impact
✴️ XXII / Expert in AI-powered computer vision technologies
✴️ Milestone Systems / #1 VMS in open platform

Unow - Deskare - bluenove - IDEA Pact - MoovOne- BPI group - MOBOTIX - Pipler - Yatedo - 365Talents - Mitel - ShoreTel - Telsi - Conscio Technologies - Stibo Systems - Le Lab RH - RES Software - Monkey Tie - BroadGroup - DataCloud World Congress, ...
Communication Strategy Media Public Relations Editorial Strategy Content Creation