Sophie Allard

CMF Designer and Art Director, I support brands in defining and deploying their strategy for color, materials, finishes, and sensory identity. With eight years of experience in major groups and a startup – Hermès, Renault Group, Salomon, and Hopium – I now offer my services as an independent consultant, with a cross-functional approach that fuels my creativity.

Convinced that a coherent color and material strategy must extend from the product to retail and communication, I work to durably anchor brands' identities in customers' imaginations. This emotional and sensory link is essential for creating immersive and authentic experiences, in line with each house's values.

Today, I explore the sensory dimension of design, wishing to collaborate with luxury, cosmetic, champagne, and spirits houses to go beyond visual and touch, by integrating olfaction and a multi-sensory approach into my work.

In parallel, I have trained in generative artificial intelligence to create exclusive, powerful, and evocative visuals, thus enriching mood boards, creative presentations, and CMF strategies. Thanks to my expertise in materials and my eye for analog photography, I develop images where sensoriality is a true signature.

At the crossroads of CMF design, art direction, and visual exploration, my intuitive and strategic approach allows brands to strengthen their coherence and impact.