Sophia Rosa

Design of visual identities, UI design systems, and websites for clients in various sectors.

Creation of wireframes, interactive prototypes, and visual mockups, with a focus on accessibility and performance.

Conducting user testing and analyzing qualitative/quantitative feedback to refine journeys, identify friction points, and adjust solutions based on actual expectations: ensuring a smooth experience, improving engagement, and meeting the business objectives of each client.

Integration of designs into final products via WordPress CMS at the request of clients.

Optimization of graphic charters and creation of a unified UI kit and complete design system for the group's brands: Improved interface consistency, reduced development time, better user experience.

UX redesign of the subscription funnel integrated into Salesforce: Analysis of existing journeys, identification of friction points through user feedback and data, then design of responsive UI mockups.

Close collaboration with CRM and product teams for integration into Salesforce via App Builder. Result: streamlined navigation, more intuitive experience, and a measurable increase in conversion rates.

Rebranding: User research, user testing, creation of a unified logo, graphic charter, and harmonization of visual identities for the merger of JDHM brands under "LUCYA Group". Strategies with the marketing team and creation of landing pages and visual materials (print and digital).

Modernization of UI interfaces for Medusims' serious games.

User testing, design of a design system, and front-end development of an internal back office with developers to ensure the saving and organization of serious game updates.

Participation in marketing projects to create visual materials for campaigns and social media.