SPFreelancer profile translated to English.
Back to original languageAbout Sophia
Marketing Communications Expert for the marketing and establishment of digital and analog media and product brands.
I have known and accompanied the media industry in Switzerland for several decades. My DNA is shaped by the media and digital transformation.
Mycross-industry and cross-functional expertiselies in:
– Subscription Marketing
– Performance Marketing
– Digital Marketing
– Content Marketing
– Email Marketing
– Multi- and Cross-Channel Campaigning
– Automated Target Group Programs
– Interdisciplinary Innovation and Transformation Projects
"Learning from the best"
I have developed my expertise inspecialist and management functionsfor Tamedia AG/TX Group and Ringier AG and at the largest national Swiss media brands:
– "Blick", "SonntagsBlick", "Blick+", "OneLog"
– "Schweizer Familie"
– "SonntagsZeitung"
– "Tages-Anzeiger"
– various other national magazines and supra-regional newspapers
– and in industries such as:Finance, Insurance, Education, Retail, Energy.
🍀 I look back on countless above-average successful strategies, concepts, and projects with great recognition in the areas of:
– Lead generation
– Acquisition
– Retention
– Winback
– Loyalty management
– Promotions, sales promotion
– Image, branding, positioning.
🔬In-depth know-howI have in the development, planning, implementation, and management of
🎯 Shaped by years ofcustomer communication, editorial and public relations, PR, and content marketing,I reach all target groups precisely.
❤️ I confidently leadcomplex and interdisciplinary innovation, automation, and transformation projectsin an agile setting.
German
Native or bilingual
English
Fluent
Can work on-site
Zürich (up to 50km)
Experience
- Ringier AG / Ringier Medien SchweizProduct Marketing Manager Acquisition & RetentionPRESS AND MEDIAMay 2023 - June 2024 (1 year and 1 month)Zürich, SwitzerlandInterim mandate for the Blick Group and Ringier Media Switzerland, Revenue Team, Digital and Print.– Leadership of innovation and automation projects– Data-Driven Marketing– Automated target group programs Blick/SonntagsBlick– Integrated, multi-stage multi-/cross-channel campaigns all brands– AI campaign Blick/SonntagsBlick– Activation and registration campaign Blick/Blick+/OneLog– Classic advertising– Direct marketing campaigns– Ads and social media campaigns– Extensive cross-functional internal & external collaboration– Scrum team member Retention– Project member multibrand marketing
- DiversMarketing Communications ExpertEDUCATION AND E-LEARNINGOctober 2021 - April 2023 (1 year and 7 months)Zürich, SwitzerlandFlying Teachers, Zurich SwitzerlandInterim Marketing ManagerMarketing communication and sales promotion for educational offerings in language, integration, and learning support.– Planning, implementation, management of marketing communication measures– Digital Marketing– Direct Marketing– Email Marketing– Social Media– Content Creation– Layout DesignMigrol AG, Zurich SwitzerlandMarketing Specialist eMobility & DigitalCommunicative support for the expansion of Migrol Fast Charging locations in Switzerland.– Marketing planning and measures management– Opening communication and campaigns– Social media campaigns and community management– App campaigns– Content and website management– Social media management– Ad campaigns– Google My Business management– Partnership management (Fastcharge platforms)– Classic advertising– Out-of-home campaigns and digital signage management– Advertising material production advertisements, flyers, brochures, etc.
- Tamedia AG/ TX GroupSenior Program Manager Acquisition & LoyaltyJanuary 2019 - November 2019 (11 months)Zürich, SwitzerlandResponsible for the highest-selling subscriber acquisition channels for all Tamedia AG media brands (75%) as well as development projects with consistently above-average success.– Marketing planning (sales/revenue)– Budget planning– Performance Marketing– Lead generation– Acquisition– Retention, Winback, and Loyalty– Multi- and Cross-Channel Campaigns– Social Media Marketing– Email Marketing– Classic Communication– Dialog Marketing– Direct Marketing– In- and Outbound Marketing– Affiliate Marketing, Online Intermediary and Partner Management– Data-based, personalized target group programs– Transformation and automation projects (Salesforce, Emarsis)– Project management BI innovation project "Churn Prediction"
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Education
- Advanced Training Marketing ManagerKVZ Business School Zurich2012Vertiefte Kenntnisse in Marketing-Kommunikation, Verkauf sowie Methodenkenntnisse in Markt- und Trend-Analysen, Strategie-Entwicklung und Führung von Mitarbeitenden.
- Advanced Training Advertising ManagerSAWI Biel1998Vertiefte Kenntnisse in Marketing-Kommunikation, Positionierung, Image, Branding und strategische Markenführung inklusive Content-Strategien und Creation sowie Produktion von Kommunikationsmitteln und Zusammenarbeit mit spezialisierten Agenturen.