Sophia B.

Projects: Ligue contre le cancer, Samusocial de Paris, Action Enfance, Carrefour Sponsoring, Un Enfant par la main, Enfants Sans Frontières, Fédération Française des Chiens Guides d'Aveugles, ANDES, Oeuvre Falret, 1001fontaines, Nos Petits Frères et Sœurs...

> Social Media Project Manager

Social media management | Content creation | Activation strategies

Social Ads campaigns | Audience trading | Advertising management

Influencer marketing | Creative partnerships

> Digital project management

Awareness and/or fundraising campaigns

Brands: L’Express, Côté Maison, Styles

> Social Media Project Management

Optimization of native video strategy (editorial + format)

Deployment of a news monitoring/prediction tool for the editorial desk

> Social Data Research & Analysis

Launch of L'Express on Snapchat Discover: KPI vs. editorial study

Weekly/monthly Social Media reports & guidelines (traffic to lexpress.fr)

Competitor benchmark: new practices in the news industry

> Social Media Consultant

Influencer marketing: Update of the Snapchat influencer directory

Development of FB partnerships (network of influential pages)

> Affiliate marketing program

Prospecting among our relay targets (objective: app downloads)

Contact, negotiation, quotes, management, and follow-up of each affiliate

> PR & digital strategy

Implementation of a PR/e-PR strategy prior to the campaign

Development of privileged relationships: specialized journalists

National coverage: TF1, 20minutes... constant monitoring/reporting