About Sonu
Seasoned analytics professional with 9+ Years of experience solving complex business problems and managing stakeholder relationships across diverse industries and markets (US, MENA, APAC) (retail, e-commerce, manufacturing, FMCG, F&B, food delivery, ride hailing, fintech)
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- KitopiData & Product AnalyticsE-COMMERCEMay 2022 - Today (4 years)Dubai City, United Arab EmiratesManage the menu data team to drive data and product initiatives● Worked closely with Product managers, backend and data engineers to identify use cases and implemented data pipelines● Engaged with stakeholders to gather requirements to drive projects/initiatives by setting up roadmaps, and sharing regular updates● Designed and Implemented 6 dashboards (product performance, campaign performance, food cost ratio, sales growth)● Quantified the impact of differential pricing feature across food delivery app and locations by running experiments(A/B test)● Flagged real-time menu sync errors(publishing error) and issues(wrong mapping), reducing order rejection by 20%● Worked closely with Product and Data Science team to build, measure and implement marketing intelligence model achieving 5%higher revenue target● Built data science model to identify and quantify the key drivers(marketing, operations, competitor analysis etc) of growth for 200+brand, enabling data-driven decision-making and unlocking valuable insights for strategic optimization
- GojekData & Product AnalyticsE-COMMERCEJanuary 2020 - May 2022 (2 years and 4 months)Jakarta, IndonesiaLed the food delivery customer risk team and defined risk metrics and targets● Designed and Implemented fraud checks on campaign life cycle by defining promo abuse monthly USD ~1.5M● Improved merchant onboarding on the merchant app by running experiments(A/B testing) to improve onboarding time, MSATscore, and saving monthly USD 35K while not affecting risk metrics● Implemented the similarity clustering, driver churn score and risk score to identify risky accounts ~56K monthly. Customers werevalidated for different privileges at multiple steps of the app journey based on the score and experiments● Conducted interviews, mentored data analysts, and helped in initiative to improve employee engagement score
- OlacabsAnalystAugust 2018 - December 2019 (1 year and 4 months)IndiaDetected fraud of different type and moved toward the approach of detecting fraud scenarios proactively• Involved in fraud life-cycle : built leading indicators dashboard to catch fraud at initial stages, framed real-time rules and built lag indicators dashboard to identify the effect of preventive measures• Rider life cycle and vendor life cycle was implemented to reduce fraud(calling, off-roading, penalisation etc.)• Involved in the designing and monitoring phase of the refund process, COD orders and offers/vouchers. Implemented checks at customer onboarding, voucher allocation and voucher redemption with help of the engineering team.
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Education
- in Engineering: Electronics and TelecommunicationArmy Institute of Technology2015in Engineering: Electronics and Telecommunication
- Certified Decision Scientist & 40+ CertificationsLinkedin and CourseraCertified Decision Scientist & 40+ Certifications