Freelancer profile translated to English.
Back to original languageAbout Sonou
It is not always easy to entrust a strategic project to an external provider. I understand that. That's why I make it a point of honor to combine technical expertise, results-oriented thinking, and human support.
🎓 Graduated in E-business, with over 5 years of experience in web development, digital advertising (Meta Ads & Google Ads), marketing strategy, and tracking, I support companies in creating high-performing websites designed to convert and generate leads.
I believe in a collaborative approach, where I help you precisely define your needs to achieve your goals in a concrete and measurable way.
âś… Creation of e-commerce and showcase websites: Specializing in WordPress and Shopify CMS, I design projects ranging from the simplest (showcase site, online store) to the most complex (online training, classified ad sites, marketplaces, etc.).
My mastery of HTML, CSS, and PHP allows me to develop custom functionalities for a website perfectly suited to your needs and your brand image.
âś… Security & Speed: I optimize your site's speed, fix blocking issues (loading times, unnecessary scripts), and implement effective security measures (database, server, admin access).
âś… Tracking & Analysis via Google Tag Manager: I implement a clear and structured tracking plan to monitor key website events (clicks, conversions, forms, purchase funnel) via Google Tag Manager and Google Analytics. Objective: make the right decisions based on reliable data.
âś… Conversion & Branding: I apply strategic design and neuromarketing principles to boost conversion. I also work on your brand image for a consistent and impactful online presence.
🚀 Ready to develop your online brand image? Let's discuss your project and create a website together that reflects you... and performs.
French
Native or bilingual
English
Conversational
Can work on-site
Liège (up to 50km), Spa (up to 50km), Namur (up to 50km), Bruxelles (up to 10km)
Experience
- CookiesAgencyPaid Media ExpertSOCIAL NETWORKSSeptember 2023 - Today (2 years and 11 months)Visé, BelgiumCreation of advertising campaigns on:
- Meta Ads (Facebook & Instagram);
- Tiktok Ads;
- Linkedin Ads;
- Pinterest Ads.
Creation of advertising campaigns on Google Ads:- Keyword research;
- Competitor analysis;
- Use of different formats (Display, YouTube, PMax);
- Continuous optimization and A/B testing of campaigns.
Implementation of tracking plan on Google Tag Manager.Use of Google Analytics 4 and data analysis.Creation of Landing pages on WordPress.SEO Audit and Strategies - Sonisra SASPJWebsite CreationE-COMMERCESeptember 2022 - September 2023 (1 year)Spa, Belgium
WordPress Site Creation:
- Showcase websites;
- E-commerce websites;
- Speed optimization;
- Security of the back-end, source files, and database;
- Use of different themes/builders.
Shopify Website Creation:
- E-commerce websites
SEO Audit and Strategy
Tracking Plan (Google Tag Manager)
SEA Campaign Management (Google Ads)
- SontaralWebsite Creation + SEO + BrandingE-COMMERCEJanuary 2021 - February 2023 (2 years and 1 month)Liège, BelgiumCreation of an e-commerce site for the Sontaral jewelry store in 2021;Website management + security;2023: Graphic redesign, SEO optimization + strategy and new branding.
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Education
- Bachelor in E-businessHaute École de la Province de Liège2021Domaine général du digital : marketing, développement web (html, css, php), SEO, SEA, copywriting, ERP.