Freelancer profile translated to English.
Back to original languageAbout Sonny
☀️ Ideas that last. Stories that tingle. ☀️
Moin, I'm Sonny from Hamburg, Communication Strategist and Creative Copywriter.
I develop campaigns, narratives, and creative texts for companies, agencies, and organizations. From nutella to quantum computers, from Rossmann to IG Metall:
65+ brands have already experienced what happens when strategy meets creativity meets concept.
👉 Copy. Concept. Communication.
With attitude, humor, and brains.
Sounds exciting?
Let's talk:
German
Native or bilingual
Can work on-site
Hamburg (up to 50km)
Experience
- SONNYFreelance Communication Strategist & Creative CopywriterPRESS AND MEDIAJanuary 2025 - Today (1 year and 7 months)Hamburg, Germany
- Development of strategic-creative communication for companies, agencies, and institutions
- Consulting, conceptualization, and text for campaigns, brand stories, and corporate communication
- Development and support of brand presences on LinkedIn (Ghostwriting & Thought Leadership)
- Clients: IG Metall Baden-Württemberg, GOLDBECK, PSA Sicherheitsmanagement, brandtouch, wetreu Steuerberatungsgesellschaft, mitho Digital Experts Berlin, ifok, Soulmates, JDOTF
- The TrailblazersCreative Director & Head of CopywritingNovember 2021 - June 2024 (2 years and 7 months)Bielefeld, Germany– Team lead for Copy & Creation including mentoring, project, and resource planning– Corporate Communications (internal & external), PR, C-level communication/Thought Leadership, LinkedIn communication (coaching, topic research, editing, ghostwriting)– Change processes at Seidensticker, Open Champion movement of the Marantec Group, B Corp mission of the asset manager LIQID– Other clients: smapOne, MyPoster, Wooga, simpleclub, Fobizz, Hunter, Goldbeck, Wago, Kienbaum, Campus Founders, eleQtron, Cozero, wattx
- SODA LIBRESenior Brand ManagerJanuary 2021 - November 2021 (10 months)Hamburg, Germany– Leadership and responsibility for strategic creative conceptualization and communication measures– Team lead and supervision of Content & Social Media– Responsible for the projects climate neutrality (ClimatePartner) and "Pfand gehört daneben" (Deposit belongs next to it)– Responsible for cooperations and press– Business development, product development– Optimization of existing processes as well as responsibility for budget and time planning, invoice control, project management
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Education
- Master of ArtsUniversity of Hamburg2013MA, Journalistik und Kommunikationswissenschaft
- Bachelor of ArtsUniversity of Osnabrück2011BA, Social Sciences