Freelancer profile translated to English.

Description

Your Challenge

Are you publishing but not getting leads? Spending too much time on briefs with no concrete results? Is your funnel not converting or attracting the wrong leads? Is it difficult to justify your content budget?

My Solution

I help you structure your B2B editorial strategy and/or create content designed to convert at every stage of the buyer's journey.

My area of specialization: Startups, companies, and SaaS in the HR, training, and recruitment sectors.

I offer tailor-made solutions: Strategy? Operations? I adapt to your needs.

What sets me apart

A triple expertise: Former in-house HR lawyer, content strategist, and HR SaaS copywriter.
I do everything an agency would (strategy, content, activation), but without the bureaucracy or the costs.

My Services

**Editorial Strategy and Mapping**: Content audit, positioning and definition of your editorial line, creation of a quarterly editorial calendar aligned with your sales cycle, detailed personas.
**Content Creation**: SEO and thought leadership blog articles, white papers, practical guides, client case studies.
**Copywriting**: Conversion-optimized landing pages (sales pages, capture pages, product pages), automated email sequences, newsletter campaigns.

My References

Lucca, Coffreo, Mucho, Skillup, Pollen, Eurécia, Elevo, Simundia, Welcome to the jungle, Comundi, Sigma RH, OuiLive, My Learning Store.

My Tools

Notion, Google Drive, ChatGPT, Claude, and Perplexity, SemRush, 1.fr, Hubspot.

Who Am I?

I've been a freelance B2B content writer, copywriter, and content marketer for over 5 years. Previously, I was an in-house labor/HR lawyer. I remain passionate about workplace topics, so it was natural for me to specialize in the HR, training, and recruitment sectors.

So, shall we discuss your project? I'll respond in 1 hour!

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Mucho
HR Content Writer
SOFTWARE PUBLISHING
September 2025 - Today (11 months)
Mucho offers an employee benefits solution for SMEs.
-Design and writing of white papers and practical guides
-Design and writing of SEO blog articles
White Paper SEO Web Content Writing Ebook Copywriting Blog Articles
Skillup
Content Manager (Maternity Leave Replacement)
SOFTWARE PUBLISHING
September 2025 - Today (11 months)
Paris, France
Maternity leave replacement, 2 days/week from September to February 2026
-Participation in content strategy
-Content writing: white papers/practical guides, SEO articles, client case studies, newsletters...
-Writing ABM campaigns and LinkedIn posts
-Landing page writing

On-site visit to Paris once a month.
SEO Writing Content Writing White Paper Newsletters Content Marketing
Coffreo
Content Writer
HUMAN RESOURCES
March 2025 - Today (1 year and 5 months)
Objective: Develop Coffreo's authority with expert, technical content

Creation and writing of one expert feature article per month (+2000 words)
Interviews with professionals, with some passages integrated into articles
Blog Article Writing Feature Article Interviews Copywriting