Freelancer profile translated to English.
Back to original languageAbout Sonia
Passionate about marketing strategy, I have been working in this field for 4 years and have worked across several industries as a Brand & Product Manager.
After 3 years in Paris, I am now based in Barcelona.
I propose we work together on implementing your marketing plans:
- Consumer target definition
- Implementation of short and medium-term marketing plans
- Product launch (from competitive intelligence to market launch)
- Pricing and brand P&L
- Go-to-market plan (communication actions, sales tools, etc.)
- Digital recommendation (website, social networks)
- Market research
- Consumer research
Looking forward to working with you!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- LABORATOIRES JUVA SANTEBrand & Product ManagerHEALTH AND WELLNESSFebruary 2022 - May 2024 (2 years and 4 months)Paris, FranceResponsible for the INTIMY brands (sexual wellness), INTIMY CARE (feminine hygiene), and MERCUROCHROME (hand hygiene range).Definition of short and long-term marketing plans.Brand development and strategy:- Launch of new products in N+1 and N+2,- Management and optimization of a portfolio of over 60 products,- Strategic thinking on target audience and brand positioning.Analyses:- Monitoring of sell-in and sell-out performance,- Consumer studies (TOLUNA).Operational:- Preparation and monitoring of sales forecasts,- Development of activation plans and tools for the sales force,- Management and monitoring of the brand budget,- Management of a website redesign.
- Aliad marketingFreelance Marketing ConsultantCONSULTING AND AUDITSJanuary 2021 - January 2022 (1 year and 1 month)Paris, France- Support for SMEs and startups on strategic issues: branding, merchandising, customer experience, and social media.- Support to double online sales for a player in the tourism sector, following a strategic repositioning.- Development of a digital strategy and content creation (social media).
- WeekendrConsulting MissionTRAVEL AND TOURISMMarch 2020 - May 2020 (3 months)Paris, France- Identification of growth levers and target audience expectations, customer segmentation- Study and research on the tourism industry: implementation of consumer studies (qualitative and quantitative), competitive intelligence, and trend monitoring- Client recommendations: proposal of a concrete solution and assistance with operational implementation
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Education
- Master 2 Marketing and Strategy, Product Manager and Marketing Studies trackUniversité Paris-Dauphine2020Cours majeurs : Panels, Innovation, Marketing Decisions, Machine Learning, Analyse de données marketing Mémoire de recherche : Intelligence artificielle et expérience client – cas de l’hôtellerie