About Sonia
Bilingual French and English B2C and B2B writer with extensive experience across editorial and commercial roles: hospitality editor, travel content, SaaS content marketing, advertising operations, sales enablement (pitch, presentations, conversion) and partnership management.
Former companies include Houzz, TripAdvisor, Thomas Cook, bwin, Aol Europe, making tourism, entertainment and design a few of my specialties.
Since going freelance, what I typically work on:
- AI automation and content worlflows
- GEO/AEO (generative and answer engine optimisation): diagnosing how brands surface in AI search across ChatGPT, Perplexity, Google AI Overviews and Gemini, then building the content structure that earns citations, not just mentions.
- Editorial and journalism: features, C-level interviews, trade press, newsletters.
- Content strategy and localisation: FR ↔ EN transcreation, brand voice, style guides.
- Sales enablement content: pitch decks, one-pagers, CRM documentation, training materials.
- AI-assisted content and outreach workflows,m.
- Market expansion: content and relationship work for brands entering the UK or French markets.
Sectors I specialise in:
Luxury hotels, interior design and architecture, travel, SaaS and digital marketplaces.
Tools I work in:
Salesforce, HubSpot, Boostr, Zoho CRM, Make, SEMRush, SimilarWeb, Jira.
Beyond the writing itself, I bring commercial acumen with an understanding of how sales, operations and revenue actually work behind a brief.
Message me to discuss your project.
English
Fluent
French
Native or bilingual
Can work on-site
London (up to 10km)
Experience
- Maison à PartIndependent journalistPRESS AND MEDIASeptember 2025 - Today (11 months)London, United KingdomReport on design trends (material, products...)Cover trade showsInterview design key figures and professionalsMaison à Part is an online publication focused on design, décoration and rénovation. It covers both residential and commercial spaces.It is a trusted source of information for design enthusiasts, professionals and brands.
- Journal des Palaces, B2BInternational Editor-at-LargePRESS AND MEDIASeptember 2023 - Today (2 years and 11 months)London, UKFrench and English coverage of global luxury hospitality exclusive events and trade shows Manage the full content lifecycle from creation to publication (Interviews, articles, social media posts) Deliver error-free content adhering to strict style guidelines Launched Sponsored Content solutions: design, pricing, documentation, pitching & sales
- HouzzGlobal Brand Ad Operations & Sales Enablement ManagerSOCIAL NETWORKSDecember 2021 - July 2023 (1 year and 7 months)London, UK- Extended Operations responsibilities for the global Brand Advertising $10M revenue channel (US, APAC, EU)- Led a team of three operations leads and account managers based in the US and Australia- Extended Sales Enablement leader role: training on newly rolled out features and new systems- Created new CRM processes and How-To documentation- Led technical and commercial updates during calls with VP and C-level executives - Mentor in 6-months Mentorship programmes
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Education
- Master's degreeInternational Institute of Communication2004Master's degree
- Bachelor's degreeUniversity of Nice Sophia2003Bachelor's degree