Freelancer profile translated to English.
Back to original languageAbout Sonia
Business Strategist & Learning Designer
I support entrepreneurs and experts in structuring their business, clarifying their positioning, and transforming their expertise into high-value offers.
My approach combines business strategy, customer experience, instructional design, and operational excellence to create clearer, more coherent, and more effective businesses.
With 20 years of experience in beauty, training, premium customer experience, and business development, including 12 years at L'Oréal Group, I work at the intersection of strategy, organization, and the design of transformation journeys.
I help my clients to:
• Clarify their vision and positioning
• Structure their offer and customer journey
• Design high-impact programs and experiences
• Organize their business to support their growth
• Transform their ideas into concrete action plans
My signature: bringing structure, clarity, and momentum.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Free LanceOrganizational Business Strategist & Learning DesignerSeptember 2023 - Today (2 years and 11 months)I support entrepreneurs, consultants, and service providers in structuring their business, clarifying their positioning, and developing their offer.I address issues related to strategy, organization, customer experience, and the design of transformation journeys to create clearer, smoother, and more effective businesses.I also design training programs, educational pathways, and support systems aligned with business objectives and client needs.My approach combines strategic vision, operational excellence, and instructional design to transform ideas into concrete, structured, and actionable solutions.
- L'Oréal SA - L'Oréal FranceInternational Digital & Learning Project ManagerEDUCATION AND E-LEARNINGApril 2021 - January 2023 (1 year and 9 months)Paris, France
Mission :
Design, deploy, and optimize digital training platforms and pathways internationally to accelerate the skill development of Education & Sales teams in Africa, the Middle East, and the Caribbean.Key Achievements :
• Pilot the build-up, kick-off, and implementation of new Digital Learning platforms (e-learning + blended).• Define communications, training plans, and adoption strategies to ensure engagement of field teams.• Monitor UX and analyze platform KPIs to identify gaps, propose suitable learning solutions, and improve usage rates.• Design and deploy blended learning pathways: video modules, virtual classes, interactive content, premium educational resources.• Adapt international strategy, guidelines, and content to local market needs and deploy to country teams (Education, Sales, Social Media & Marketing).• Organize and facilitate international workshops with internal teams and B2B partners, focusing on product innovation, expertise, and customer experience.• Contribute to several global change management projects (processes, tools, adoption, digital acculturation).Impact & Value :
• Significant improvement in Digital Learning platform adoption in key regions.• Accelerated skill development for teams in digital skills and product/service knowledge.• Harmonization of training experience across countries, strengthening pedagogical coherence and business impact.• Creation of Blended Learning pathways enabling teams to support partner client business development with a focus on ROI. - L'Oréal Group,International Education ManagerFASHION AND COSMETICSNovember 2018 - April 2021 (2 years and 5 months)Paris, France
Mission :
Define, deploy, and optimize the multi-brand Education strategy internationally, aligning pedagogical vision, customer experience, country team skill development, and business performance.Key Achievements :
International Strategy & Management• Develop the multi-brand Education strategy in alignment with global positioning, market needs, and business priorities.• Deploy and manage country action plans, including in-person & digital training and field support.Development of Management Teams & Preparation for Local Launches• Manage upskilling for Education, Sales, and Marketing teams.• Provide comprehensive support to teams in launch preparation: product knowledge, communication, retail, merchandising.Creation of Education Programs• Design premium, tailor-made Education programs: technical modules, video capsules, interactive content, and pedagogical guidelines.International Coordination• Manage and develop an international community of freelance trainers to ensure local implementation of the strategy and brand values.Product Launches & Events• Lead product launches in coordination with International and country Management: event organization, stage presentations, technical demonstrations.Audits & Performance• Conduct field audits: measure performance, identify gaps, and implement corrective actions.Impact & Value
• Strengthen brand consistency, elevate the Education experience, customer journey, and retail experience (B2B & B2C).• Accelerate sales performance by leveraging Education as a business driver.• Structure and deploy an agile, digital, professionalized, and results-oriented Education organization focused on customer experience.
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Education
- Master's degree, Executive MasterUniversité Paris Dauphine2019Master's degree, Executive Master
- Executive Assistant BTS2003Executive Assistant BTS