You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Freelancer profile translated to English.
Back to original language

About Sonia

Business Strategist & Learning Designer


I support wellness entrepreneurs and transformational coaches in structuring their business, clarifying their vision, and creating aligned, impactful, and sustainably valuable premium offers.


My role: to transform your expertise into a clear, coherent, and highly desirable offer.
I help you lay a solid foundation, organize your ideas, define your message, and design a client experience that reflects your deep identity and mission.


My approach: combines strategy, personal branding, instructional design, and operational excellence, enriched by a keen understanding of human dynamics and inner transformation processes.


My stance: clarity, precision, and excellence.
I support you so that your offer gains coherence, impact, and reveals its full magnetic potential.


With 20 years of experience in beauty, premium client experience, training, and business development, I draw on solid expertise in marketing, business development, and digital and in-person instructional design. I add a deep knowledge of the wellness, personal development, and holistic approaches.


What we will create together:
• Clear and aligned vision and strategy.
• Positioning and messaging that enhance your identity.
• A premium offer designed for impact and deep transformation.
• A memorable, authentic, and differentiating client experience.
• Smooth organization to prepare your launch or scale-up.


My intention: to co-create a magnetic, aligned, and sustainable business.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • L'Oréal SA - L'Oréal France
    International Digital & Learning Project Manager
    EDUCATION AND E-LEARNING
    April 2021 - January 2023 (1 year and 9 months)
    Paris, France

    Mission:

    Design, deploy, and optimize digital training platforms and programs internationally to accelerate the skill development of Education & Sales teams in Africa, the Middle East, and the Caribbean.

    Key Achievements:

    • Managed the build-up, kick-off, and implementation of new Digital Learning platforms (e-learning + blended).
    • Defined communications, training plans, and adoption strategies to ensure field team engagement.
    • Monitored UX and analyzed platform KPIs to identify gaps, propose adapted learning solutions, and improve usage rates.
    • Designed and deployed blended learning programs: video modules, virtual classrooms, interactive content, premium educational resources.
    • Adapted international strategy, guidelines, and content to local market needs and deployed them to country teams (Education, Sales, Social Media & Marketing teams).
    • Organized and led international workshops with internal teams and B2B partners, focusing on product innovation, expertise, and client experience.
    • Contributed to several change management projects at a global level (processes, tools, adoption, digital acculturation).

    Impact & Value:

    • Significant improvement in the adoption of Digital Learning platforms in key regions.
    • Accelerated skill development of teams in digital skills and product/service knowledge.
    • Harmonization of the training experience across countries, strengthening pedagogical coherence and business impact.
    • Creation of Blended Learning programs enabling teams to support partner client business development with an ROI approach.
    Conduite du changement Ingénierie pédagogique & Learning Design Strategie d’entreprise et vision Transformation digitale & Processus opérationnels Parcours et expérience client
  • L'Oréal Group,
    International Education Manager
    FASHION AND COSMETICS
    November 2018 - April 2021 (2 years and 5 months)
    Paris, France

    Mission:

    Define, deploy, and optimize the multi-brand Education strategy internationally, aligning pedagogical vision, client experience, country team skill development, and business performance.

    Key Achievements:

    International Strategy & Management
    • Built the multi-brand Education strategy in alignment with global positioning, market needs, and business priorities.
    • Deployed and managed country action plans, including in-person & digital training and field support.

    Development of Management Teams & Preparation of Local Launches
    • Managed the upskilling of Education, Sales, and Marketing teams.
    • Provided comprehensive support to teams in launch preparation: product knowledge, communication, retail, merchandising.

    Creation of Education Programs
    • Designed custom premium Education programs: technical modules, video capsules, interactive content, and pedagogical guidelines.

    International Coordination
    • Managed and developed an international community of freelance trainers to ensure local implementation of brand strategy and values.

    Product Launches & Events
    • Managed product launches in coordination with International and country management: event organization, stage presentations, technical demonstrations.

    Audits & Performance
    • Conducted field audits: performance measurement, gap identification, and implementation of corrective actions.

    Impact & Values

    • Strengthened brand consistency, elevated the Education experience, customer journey, and retail experience (B2B & B2C).
    • Accelerated sales performance by leveraging Education as a business driver.
    • Structured and deployed an agile, digital, professionalized, and results-oriented Education organization focused on client experience.
    Développement commercial Go-to-Market (GTM) Strategy Développement des compétences Optimisation du parcours client Conception de programmes de formation
  • L'Oréal Professional Products
    Technical Educator & Consultant in Colour & Hair Care
    FASHION AND COSMETICS
    January 2011 - November 2018 (7 years and 10 months)
    Paris, France

    Mission:

    Train and support partner hair salons and sales teams in technical expertise, service sales, and client experience to improve field execution, customer loyalty, and business performance.

    Key Achievements:

    Technical Training & Product Expertise
    • Led technical training sessions: product technologies, protocols, diagnostics, consumer benefits.
    • Supported salons in adopting and optimally using products and in proposing them to clients.

    Service Sales & In-Salon Client Experience
    • Developed modules dedicated to service sales, consultation, retail, merchandising, and showcasing the offer.
    • Structured the in-salon client journey: welcome, personalized consultation, service excellence, recommendations, loyalty, and follow-up.

    Sales Support & Launch Preparation
    • Prepared sales teams for launches: sales pitches, demonstrations, field recommendations.
    • Participated in France launches: pedagogical support, demonstrations, field support.

    Field Support & Audits
    • Conducted in-salon audits: execution observation, needs identification, and implementation of corrective actions.

    Impact & Values

    • Significant skill development for partner salons and sales teams.
    • Measurable improvement in client experience and the value of in-salon services.
    • Accelerated business results through targeted, structured, and regular field support.
    • Enhanced execution quality for product launches in the French market.
    • Direct contribution to strengthening brand positioning through strategic field feedback to headquarters and laboratories, allowing for adjustments in messaging, protocols, and technical recommendations.
    Animation de formation Parcours et expérience client Développement commercial Audit Lancement de produit

Recommendations

Be the first to recommend Sonia

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master's degree, Executive Master
    Université Paris Dauphine
    2019
    Master's degree, Executive Master
  • Executive Assistant BTS
    2003
    Executive Assistant BTS

Skill set

Categories