About Sonia
Business Strategist & Learning Designer
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- L'Oréal SA - L'Oréal FranceInternational Digital & Learning Project ManagerEDUCATION AND E-LEARNINGApril 2021 - January 2023 (1 year and 9 months)Paris, France
Mission:
Design, deploy, and optimize digital training platforms and programs internationally to accelerate the skill development of Education & Sales teams in Africa, the Middle East, and the Caribbean.Key Achievements:
• Managed the build-up, kick-off, and implementation of new Digital Learning platforms (e-learning + blended).• Defined communications, training plans, and adoption strategies to ensure field team engagement.• Monitored UX and analyzed platform KPIs to identify gaps, propose adapted learning solutions, and improve usage rates.• Designed and deployed blended learning programs: video modules, virtual classrooms, interactive content, premium educational resources.• Adapted international strategy, guidelines, and content to local market needs and deployed them to country teams (Education, Sales, Social Media & Marketing teams).• Organized and led international workshops with internal teams and B2B partners, focusing on product innovation, expertise, and client experience.• Contributed to several change management projects at a global level (processes, tools, adoption, digital acculturation).Impact & Value:
• Significant improvement in the adoption of Digital Learning platforms in key regions.• Accelerated skill development of teams in digital skills and product/service knowledge.• Harmonization of the training experience across countries, strengthening pedagogical coherence and business impact.• Creation of Blended Learning programs enabling teams to support partner client business development with an ROI approach. - L'Oréal Group,International Education ManagerFASHION AND COSMETICSNovember 2018 - April 2021 (2 years and 5 months)Paris, France
Mission:
Define, deploy, and optimize the multi-brand Education strategy internationally, aligning pedagogical vision, client experience, country team skill development, and business performance.Key Achievements:
International Strategy & Management• Built the multi-brand Education strategy in alignment with global positioning, market needs, and business priorities.• Deployed and managed country action plans, including in-person & digital training and field support.Development of Management Teams & Preparation of Local Launches• Managed the upskilling of Education, Sales, and Marketing teams.• Provided comprehensive support to teams in launch preparation: product knowledge, communication, retail, merchandising.Creation of Education Programs• Designed custom premium Education programs: technical modules, video capsules, interactive content, and pedagogical guidelines.International Coordination• Managed and developed an international community of freelance trainers to ensure local implementation of brand strategy and values.Product Launches & Events• Managed product launches in coordination with International and country management: event organization, stage presentations, technical demonstrations.Audits & Performance• Conducted field audits: performance measurement, gap identification, and implementation of corrective actions.Impact & Values
• Strengthened brand consistency, elevated the Education experience, customer journey, and retail experience (B2B & B2C).• Accelerated sales performance by leveraging Education as a business driver.• Structured and deployed an agile, digital, professionalized, and results-oriented Education organization focused on client experience. - L'Oréal Professional ProductsTechnical Educator & Consultant in Colour & Hair CareFASHION AND COSMETICSJanuary 2011 - November 2018 (7 years and 10 months)Paris, France
Mission:
Train and support partner hair salons and sales teams in technical expertise, service sales, and client experience to improve field execution, customer loyalty, and business performance.Key Achievements:
Technical Training & Product Expertise• Led technical training sessions: product technologies, protocols, diagnostics, consumer benefits.• Supported salons in adopting and optimally using products and in proposing them to clients.Service Sales & In-Salon Client Experience• Developed modules dedicated to service sales, consultation, retail, merchandising, and showcasing the offer.• Structured the in-salon client journey: welcome, personalized consultation, service excellence, recommendations, loyalty, and follow-up.Sales Support & Launch Preparation• Prepared sales teams for launches: sales pitches, demonstrations, field recommendations.• Participated in France launches: pedagogical support, demonstrations, field support.Field Support & Audits• Conducted in-salon audits: execution observation, needs identification, and implementation of corrective actions.Impact & Values
• Significant skill development for partner salons and sales teams.• Measurable improvement in client experience and the value of in-salon services.• Accelerated business results through targeted, structured, and regular field support.• Enhanced execution quality for product launches in the French market.• Direct contribution to strengthening brand positioning through strategic field feedback to headquarters and laboratories, allowing for adjustments in messaging, protocols, and technical recommendations.
Recommendations
Be the first to recommend Sonia
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree, Executive MasterUniversité Paris Dauphine2019Master's degree, Executive Master
- Executive Assistant BTS2003Executive Assistant BTS