Freelancer profile translated to English.

Description

Hello everyone,

After 10 years with media agencies, publishers, or programmatic/affiliate platforms, I wish to support companies in one-off missions and specific needs.

My experience has always been focused on performance, with an analysis of statistics via centric or adcentric sites or technological platforms. I want to support you in your digital activations to achieve your goals!

Do not hesitate to contact me for more information! See you soon!

Sonia Ouakti

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Ma Ville Mon Shopping
Acquisition Manager
E-COMMERCE
May 2023 - July 2024 (1 year and 2 months)
Bordeaux, France
Marketplace:
- Online multi-channel strategy
- Budget allocation and monitoring
- Campaign delivery optimizations
- Creation of monitoring dashboards for the marketing department and cross-functional services
- Implementation of the site incentive/animation strategy
Channels activated: SEA, SEO, Social Ads, Affiliation, Programmatic Display, Retargeting

B2B
- B2B lead generation - SEA & Meta
- Campaign monitoring and optimization

Management of one person
Management Project Management Budget Management Budget Steering Meta Ads SEA SEO Affiliation RTB Programmatic Retargeting
Ma Ville Mon Shopping
Traffic Manager
RETAIL (SMALL BUSINESS)
February 2022 - April 2023 (1 year and 3 months)
Bordeaux, France
Offline & online Media Mix recommendation
Briefing agencies and media sellers
Performance monitoring and optimizations
Traffic analysis via Google Analytics, creation of internal dashboards.
Analytics Paid Social Digital Communication Traffic Acquisition
Publicis Media
Trader Manager
CONSULTING AND AUDITS
November 2021 - January 2022 (2 months)
Paris, France
- Media Buying
- Trading Thetradedesk / Xandr
- Optimization of direct and programmatic media campaigns
- Management and negotiation of Publisher Partnerships
- Client Dashboards / Performance Monitoring
Trading Programmatic Media Digital Communication Media Buying Reporting