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Sonia Martínez GordoSM

Sonia Martínez Gordo

UX/UI Designer & Art Director

€240/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sonia

I am Sonia, adesignerwith over 7 years of experience invisual communication, branding, and event design projects.Throughout my career, I have developed an approach that combines creativity, strategy, and attention to detail, with the aim of creating pieces that not only communicate but also connect with people and convey the essence of each brand or project.

My experience ranges from the conceptualization and development of visual identities to the creation of graphic materials for digital and off environments. Additionally, I have worked in **art direction and video editing**, which has allowed me to have a comprehensive view of the creative process and a strong aesthetic sensibility.

In recent years, I have also expanded my profile towards **UX/UI design, accessibility, and conversion optimization (CRO)**, applying this knowledge to improve the user experience and the effectiveness of the visual solutions I design.

I am an organized, detail-oriented, and problem-solving professional with an open mind and a focus on continuous improvement. I am motivated to work in collaborative environments and continue exploring howcreativityandbehavioral psychologycan enhance visual communication and experience design.

I would love to have the opportunity to chat and share how my profile can bring value to your team or project.
  • Spanish

    Native or bilingual

  • English

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • pick&roll
    UX/UI Designer & Digital Art Director
    April 2019 - October 2025 (6 years and 6 months)
    I have worked for large and small brands on branding, strategic design, web design, and visual communication projects.

    Figma / Adobe Illustrator / Adobe Photoshop / Adobe XD / Adobe InDesign / Adobe After Effects / Wordpress / Divi / Slack / AI
    Figma Branding Web Design UX/UI Graphic Design
  • imagineMOONS
    Freelance Visual Designer
    March 2018 - Today (8 years and 3 months)
    Madrid, Spain
    Figma / Adobe Illustrator / Adobe Photoshop / Adobe XD / Adobe InDesign / Adobe After Effects / Wordpress / Divi / Slack / AI
    Figma Branding Wordpress Video Web Design
  • e-strategia
    UX/UI Designer & Digital Art Director
    January 2020 - May 2021 (1 year and 4 months)
    Madrid, Spain
    • Web design (UX/UI Design)
    • Art direction
    • Video editing & Motion Graphics
    • Graphic design for communication and events: social media creatives, banners, flyers...
    • Branding

    Figma / Adobe Illustrator / Adobe Photoshop / Adobe XD / Adobe InDesign / Adobe After Effects / Wordpress / Slack
    Branding Figma Art Direction Adobe Photoshop Adobe After Effects

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Education

  • Digital Accessibility
    Wake Up Formación
    2025
    Accesibilidad digital: Cumplimiento y práctica para equipos digitales
  • UX/UI Design
    Figma
    UX/UI Design

Skill set

Categories