Freelancer profile translated to English.
Back to original languageAbout Sonia
With nearly 10 years of experience in 360° advertising (TV - Print - Digital) and Influence, I offer my services in project management and team management.
I notably worked in an advertising agency for 6 years managing major accounts (including L'Oréal Paris International) at McCann Paris.
I then moved to a startup, Reech, specializing in Influence Marketing.
What I can bring you:
- Client Management: ensuring good daily communication, managing meetings/creative presentations.
- Team Management: coaching, training, and supervising the team of advertising/project managers.
- Expertise in Audiovisual Production: organizing shoots, photo shoots, post-production monitoring, asset delivery.
- Expertise in Instagram, YouTube, TikTok Influence Campaigns...: negotiation, content creation monitoring, publication, KPIs, client reporting.
- Coordination of projects internally and with external service providers (strategic planning, production, post-production, retouching...).
- Brief taking and writing, accompanying creation until concept validation.
- Development of international 360° campaigns.
- Adherence to schedule.
From client brief to asset delivery and publication, I will be by your side to ensure the smooth management of projects.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Marseille (up to 50km)
Experience
- MRTZ ProdFreelance Project ManagementFILM AND AVMarch 2022 - Today (4 years and 3 months)Paris, France- Management of 360° campaigns: TV-Print-Digital- Management of influence marketing campaigns- Content creation / negotiation with service providers / organization of shoots- Coordination of projects internally and with external service providers.- Client Management.
- REECHInfluence Marketing Group ManagerSOCIAL NETWORKSFebruary 2020 - March 2022 (2 years and 1 month)Paris, FranceManagement:- Manage 4 influence project managers by coaching them daily.- Report directly to the CEO.- Participate in the company's strategic decision-making: training, implementation of new processes,- Management of the Covid-19 crisis and post-Covid 19: implementation of remote work, new health rules upon return to the office, and participation in drafting the new work charter.Operational:- Implement influence campaigns for the agency's major clients (+€800K) from client kick-off to reporting presenting achieved KPIs, with data analysis.- Manage project profitability: margin, man-hours, expenses, negotiations with service providers, negotiations with influencers.- Manage daily relationships with clients, influencers, and service providers.- Implement paid media campaigns to achieve sold objectives: Impressions, engagement, views, clicks.
- McCANN ParisInternational Group Manager (L'Oréal Paris)FASHION AND COSMETICSMay 2018 - February 2020 (1 year and 9 months)Paris, France- Manage 3 advertising managers and interns: coaching, training, and supervision of the team.- Be responsible for the development of 360° campaigns, from brief to asset delivery.- Define strategic recommendations in collaboration with the strategy department.- Be the main point of contact for clients
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Education
- Master's Degree in Journalism and Organizational CommunicationAix-Marseille University2014Magistère Journalisme et Communication des Organisations
- Master's Degree in Law, Culture and Media, Law and CommunicationAix-Marseille University2014Master 2 Droit Culture et Média, Droit et Communication
Skill set (20)
Categories
- Other