Freelancer profile translated to English.
Back to original languageAbout Sonia
Freelance in corporate communication and marketing, I work for startups, SMEs, and large companies primarily on issues of communication strategy, brand management, community management, digital marketing, and content creation to support them in their brand awareness, image, and lead generation objectives through the creation of associated materials. My skills include:
- Consulting, Strategy, Execution: Diagnosis and recommendations, development of marketing and communication plans, operational execution.
- Writing: writing blog posts, popular science articles, communication materials, and any other editorial content.
- Digital Marketing: SEM, SEO, SEA. Diagnosis and recommendations on referencing, community management, KPIs.
- Product Marketing: promotion of products and services, presentations, product sheets, content creation, and digital promotion.
- Press Relations: writing press releases and press kits.
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Domaine ViticoleHead of Communication, MarketingWINE AND SPIRITSJanuary 2014 - December 2021 (8 years)Brand Management, Community ManagementCommunication StrategyDigital MarketingContent CreationEvent ManagementWine Tourism
- CARSATHead of Communication DepartmentHEALTH AND WELLNESSApril 2012 - January 2014 (1 year and 9 months)• Management of the Communication Department (team of 8 people):activity steering (implementation of the communication plan, team coordination). Reorganization of the communication department following an audit prior to taking up the position.• Monitoring, analysis, and use of indicators (customer satisfaction, quality, budget).• Development of communication strategy: development of the Communication Master Plan and implementation of the communication plan.• Oversees the steering of cross-functional projects: action plans related to the strategic orientation committee and the executive committee.• Responsible for press relations: definition of strategic content and editorial schedules, press conferences. Implementation of a crisis communication process.
- Bouygues ConstructionHead of CommunicationCIVIL ENGINEERINGSeptember 2005 - July 2011 (5 years and 11 months)• Marketing and customer relations: steering of multi-year quality surveys in conjunction with an external firm and implementation of an action plan to adapt the service offering and its associated communication.• Communication: development and implementation of the communication plan and marketing plan. Implementation of a new visual identity.• Internal communication: writing the internal newsletter and creating the network of correspondents (30 people), renovating the intranet and launch campaign.• Event communication: organization of events for clients (conventions, trade shows) and internal staff (sales conventions, award ceremonies, seminars).• Webmarketing - Internet: design, development, and management of websites. Creation of the Bouygues Construction IT intranet (target: 60,000 employees)
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Education
- Master 2 (M2), Corporate CommunicationEAE Business School2006Master 2 (M2), Communication des Entreprises
- LEVEL 2, Wines and SpiritsWine & Spirit Education Trust2014LEVEL 2, Vins et spiritueux