Freelancer profile translated to English.

Description

Sonia | E-commerce & Digital Communication Manager

With solid experience in managing e-commerce sites, particularly on platforms like Shopify, Wordpress, and Prestashop, I specialize in e-commerce site management, from product catalog management to implementing effective marketing campaigns and performance analysis. I have collaborated with premium fashion brands, notably through marketplace management, where I directed the e-commerce strategy and improved KPIs through targeted commercial actions.

Key Skills:

- E-commerce site management: e-merchandising, stock management, collection creation, tags, etc., navigation and daily updates.

- Commercial Animation

- SEO & Copywriting: Writing optimized product descriptions, landing pages, blog posts...

- Performance Analysis: Monitoring and optimizing KPIs with regular reports to improve profitability.

- Emailing & CRM: design and management of emailing campaigns (newsletters, automations, audience segmentation, and performance analysis)

• Social Media: content creation, editorial planning, community management, and developing brand visibility on major social platforms

• Digital Advertising (Google Ads & Meta Ads): creation, management, and optimization of acquisition and retargeting campaigns on Google, Facebook, and Instagram.

I am available for freelance remote missions to support your digital projects.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Nordina Home
Copywriter & Marketing Assistant
E-COMMERCE
April 2024 - August 2024 (5 months)
Nice, France
100% remote
100% in english

- Launch of the French website:
Copywriting (blog, SEO, newsletter, translation of product descriptions English-French)
- Launch of the FR Instagram account: content management and creation, skills=[]
Reset
E-commerce Manager
RETAIL (SMALL BUSINESS)
September 2021 - September 2023 (2 years)
Paris, France
100% remote
- Website management (catalog and brands): stock management, navigation, e-merchandising, daily updates...
- Creation of product descriptions and corresponding collections (copywriting, SEO)
- Anticipate and implement commercial actions (newsletters, landing pages, seasonal campaigns, homepage features, visual creation...)
- KPI analysis (weekly and monthly report) and global optimization
- Social media management, skills=[
{
"id": "Stratégie webmarketing",
"type": "GLOBAL",
"name": "Web Marketing Strategy"
},
{
"id": "Social Media Strategist",
"type": "GLOBAL",
"name": "Social Media Strategist"
},
{
"id": "Shopify",
"type": "GLOBAL",
"name": "Shopify"
},
{
"id": "Rédaction SEO",
"type": "GLOBAL",
"name": "SEO Writing"
},
{
"id": "Email marketing",
"type": "GLOBAL",
"name": "Email Marketing"
}
]
Stratégie webmarketing Social Media Strategist Shopify Rédaction SEO Email marketing

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Sonia Giacalone

E-COMMERCE MANAGER | Marketing & Communication

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