Freelancer profile translated to English.
Back to original languageAbout Sonia
🚀 Marketing ⎮ Growth ⎮ Acquisition 🚀
Accompaniment:
⚙️ Audits (Tracking, Conversion, SEO)
🗣️ Communication Strategy
📈 Growth Strategy
💰 Customer Acquisition
🧪 Biz Dev process implementation (persona, playbook, scraping, cold calling…)
🖥️ CRO (Conversion Rate Optimization)
💼 Employee Advocacy
👩🏻💻 Monitoring⎮Reporting⎮KPI Tracking⎮Recommendations
With over 10 years of experience in both B2B and B2C, I have acquired strong expertise in developing customer acquisition strategies, using techniques such as scraping, cold emailing, and automation to optimize performance.
My background has also led me to work on conversion rate optimization, with the goal of increasing conversions on websites and landing pages. I have implemented effective strategies to improve user experience and maximize marketing campaign ROI.
Furthermore, I have led the implementation of business development departments, orchestrating acquisition processes through cold calling & cold emailing to successfully launch new markets. My ability to conceptualize and execute strategic plans has enabled me to achieve tangible results and contribute significantly to the growth of the companies I have worked for.
Passionate about the startup world, I am open to large-scale challenges to provide innovative solutions to my clients.
Feel free to contact me, I would be delighted to discuss your various projects! ☄️
French
Native or bilingual
English
Conversational
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- GoodblessFractional CMOE-COMMERCESeptember 2025 - Today (11 months)Paris, France• SEA/SEO• Communication• Funnel Optimization - CRO• Tracking• AutomationPerfume and well-being e-commerce
- KunagiPart-Time CROREAL ESTATEOctober 2023 - Today (2 years and 10 months)Paris, France
- ResidentiaePart-Time CMOREAL ESTATENovember 2023 - Today (2 years and 8 months)Paris, France
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Education
- MarketingWharton2020Branding (positioning), Customer Centricity & limits of Product-Centric thinking, Go to market strategies (communications & pricing), Branding (communications & repositioning strategies).Branding (positioning), Customer Centricity & limits of Product-Centric thinking, Go to market strategies (communications & pricing), Branding (communications & repositioning strategies).
- Law DegreeUniversité Paris Ouest Nanterre La Défense2011Bachelor of Laws - LLB
Certifications
- Tracking & Product AnalyticsLe Wagon2022
- Google Analytics IQ CertificationGoogle2022