Freelancer profile translated to English.
Back to original languageAbout Sonia
I help e-commerce brands turn their emails into a predictable revenue channel.
Losing sales with abandoned carts, one-time buyers, or emails ending up in spam? I can help.
👉 What I offer:
KLAVIYO & EMAIL MARKETING
- Automated flows (Welcome, Abandoned Cart, Post-purchase, Winback, Review)
- Advanced segmentation to send the right message to the right person
- Klaviyo CRM Audit & Strategy
- Email templates optimized for conversion + deliverability
SHOPIFY & CRO
- Landing pages & product pages that convert
- Checkout microcopy (shipping, returns, guarantees)
- Launch sequences (emails + ads hooks)
📈 Client results:
- +30% email revenue on average
- Reduction in cart abandonment
- Increase in repeat purchases and CLV
I primarily work with DTC and DNVB brands that want to professionalize their customer retention and stop relying solely on acquisition.
Contact me to discuss your project!
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Lyon (up to 50km)
Experience
- Sonia Catic📈 Klaviyo & E-commerce Email Marketing ExpertE-COMMERCEDecember 2020 - Today (5 years and 8 months)Lyon, FranceSupporting e-commerce brands (DTC/DNVB) in their email marketing strategy and conversion optimization.Recurring missions:KLAVIYO- Creation and optimization of automated flows (Welcome, Abandoned Cart, Post-purchase, Winback, Review, VIP, Back-in-stock)- Advanced segmentation and CRM strategy- Deliverability and performance audit- Complete Klaviyo account setupSHOPIFY- Writing conversion-optimized product descriptions- Launch landing pages- Checkout microcopy and reassurance (shipping, returns, guarantees)LAUNCH & ACQUISITION- Product/brand launch email sequences- Writing angles and hooks for ads (Meta, TikTok)- KPI tracking plansSectors: Beauty, Wellness, Lifestyle, Fashion, JewelryTools: Klaviyo, Shopify, Figma, Notion, Google Analytics 4
- Buzz BeautyDigital Marketing & CRM ConsultantE-COMMERCEDecember 2016 - December 2020 (4 years)Genève, SwitzerlandManaged the digital marketing strategy for this beauty/wellness booking platform with exclusive offers.🎯 Key achievements:- Implemented email campaigns for user acquisition and loyalty- Created automated sequences: welcome, inactive re-engagement, flash offers, birthday- Wrote promotional content (emails, landing pages, social media)- Segmented the database based on skincare preferences and booking behavior- Optimized conversion funnels on the platform📈 Results obtained:- +28% repeat booking rate- +40% open rate on campaigns (vs industry average ~20%)- +15% growth in active user base in 6 months
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Education
- Master 1 Communication and Digital MarketingEFAP - Paris 82006
- Degree - Arts Communication LanguageUniversity of Nice - Sophia Antipolis2004Option : Journalisme