Freelancer profile translated to English.
Back to original languageAbout Sonia
Do you want to redefine your Go-to-Market steps?
I propose we conduct an assessment that will allow us to build a clear roadmap and impactful actions for a coherent launch with your clients.
🔎 Market Research / Benchmark
How is your market structured? What is its size? What are the trends? How is it evolving?
Who are your competitors? What do they offer? What is your competitive advantage? What services add value to the offering?
🎯 Segmentation & Targeting
How to segment your portfolio? What is the profile of your core target audience? What are their habits, expectations, and needs?
📍 Positioning
How to position your product/feature in the market?
📢 Digital Communication
How to acquire new customers? What content to distribute? Through which channels?
I would be very happy to discuss your marketing challenges with you and support you in your digital communication.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Swiss Life FranceMarketing Study ManagerBANKING AND INSURANCEOctober 2018 - April 2020 (1 year and 6 months)Levallois-Perret, Île-de-France, FranceStrategic Marketing - data collection and analysis, benchmarking, market intelligence, opportunity studies, portfolio monitoring (KPIs), strategic recommendations.Cross-functional projects - participation in the creation of a loyalty program dedicated to high-end clientele, launch of a responsible investment range (Final thesis project: "Socially Responsible Investment")Client Communication - writing articles for e-newsletters and press releases, validation and dissemination of financial reports through various distribution tools. creation of educational content for partners.
- IMMOBILIER BRACKERental ManagerREAL ESTATEFebruary 2018 - September 2018 (7 months)Courbevoie, Île-de-France, FranceDirect Marketing - creation of advertising materials (brochures, letters, ads), purchase of gifts for clientsRental Management - tenant search, appointment scheduling, viewings, file selection, lease drafting, inventory reports
- DonkeyCodeMarketing / Communication ManagerDIGITAL AND ITFebruary 2017 - August 2017 (6 months)Paris 8emeWeb Marketing - social media and website management, blog maintenance, creation of animated videos, email campaignsReferencing - article writing (SEO), Google and Facebook campaigns (SEA)
Recommendations
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Education
- Master 2 Marketing StrategyISEFAC Alternance, the school of management in work-study2019
- Bachelor of Commercial and Marketing ManagementISEFAC Alternance, the school of management in work-study2018