Freelancer profile translated to English.

Description

I help B2B companies (SaaS, scale-ups, and large accounts) transform their Go-to-Market strategy into concrete and predictable growth.

I intervene when teams need to structure or accelerate complex commercial environments: product launch, market repositioning, sales scaling, or optimization of long sales cycles.

What I do concretely

1. Go-to-Market & Growth Strategy

Define ICP & market segmentation
Positioning & value proposition
GTM structuring and offer launch
Building actionable growth plans

> Objective: transform strategy into revenue.

2. Customer Discovery & Market Validation

Customer / prospect interviews (B2B enterprise & SaaS)
Needs, pain points, and churn signals analysis
Market and use case validation
Product or business go / no-go recommendations

> Objective: reduce risk before investment.

3. Enterprise Sales & Revenue Execution

Pipeline structuring and opportunity qualification
Complex sales cycles (RFPs, large accounts)
MEDDIC & Value Engineering methodologies
Sales / Product / CS alignment

> Objective: accelerate and secure revenue.

Experience

15+ years of experience in large account sales, GTM strategy, and B2B growth consulting, within SaaS, data, and enterprise retail environments.

Clients & Environments

Carrefour, Auchan, Lidl, Adeo, Zenchef, NielsenIQ, EY, SymphonyAI…

What sets me apart

I combine three rarely found expertise areas:

Ground-level understanding of enterprise sales cycles
Ability to structure a GTM from scratch
Business impact and execution-oriented approach

I undertake short, high-intensity missions to structure, clarify, and accelerate.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Obviable
GTM & Customer Discovery Lead
SOFTWARE PUBLISHING
February 2026 - Today (6 months)
Paris, France
Structuring the launch, acquisition strategy, and retention mechanics for a B2B SaaS dedicated to RevOps, Sales, and Customer Success teams.

Applied missions and expertise:
Customer Discovery: Conducting in-depth user interviews to identify churn signals and maximize existing account expansion.
Go-to-Market Architecture & Modern Selling Stack: Designing and deploying an automated, data-driven acquisition stack.
Sales Enablement: Aligning the product with sales teams' operational workflows to generate measurable business impact.

Skills activated: HubSpot, Salesforce, Next-gen CRM, Product Usage Data, Value Proposition.
Go-to-Market (GTM) Strategy Customer Discovery Business Strategy Growth Strategy Customer Segmentation and Analysis
Hymalaia
AI Adoption Lead | GTM & Account Expansion | Founding Team (GenAI startups)
SOFTWARE PUBLISHING
May 2025 - February 2026 (9 months)
Paris, France
Early team member on a B2B GenAI platform enabling business teams to deploy AI agents for workflow automation and operational performance improvement.

Main responsibilities:
• Defining ICP and Go-to-Market repositioning
• CRM structuring, segmentation, and sales pipeline optimization
• Sales / Marketing / Product / Customer Success alignment
• Designing onboarding and adoption journeys
• Implementing retention and expansion frameworks

Direct contribution to accelerating commercial traction and improving opportunity conversion.
Go-to-Market (GTM) Strategy Customer Discovery Growth Strategy Business Strategy
plhug
Co-founder
SOFTWARE PUBLISHING
December 2023 - July 2025 (1 year and 7 months)
Paris, France
Co-founder of an AI-based talent matching platform, connecting candidates and opportunities through automated scoring.

Achievements:
• Design and launch of the product from scratch
• Acquisition of 300+ users in less than 3 months
• Matching profiles across 10,000+ companies via scoring algorithms

Key learnings:
• Structuring early-stage product-market fit
• User acquisition and activation
• Marketplace dynamics (liquidity, conversion, trust)
BI Strategy Growth Strategy Customer Discovery Marketing