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Sonia BouananeSB

Sonia Bouanane

Branding & Performance Business

€800/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sonia

Over 15 years in business-oriented data, I support my clients to help them detect their potential and capitalize on their strengths. I work inclusively by integrating teams, clients, and leaders in defining the brand, the resulting strategy, and the actions to be implemented. I participate in the implementation of execution if desired to strengthen or upskill the existing team.

My ideal clients:
BtoB
already 5 years of existence with ideally the founding team still present
shared values (constructive, alternative, collaborative)
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

  • Portuguese

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • nouvelode
    Branding & Operational Excellence
    CONSULTING AND AUDITS
    January 2017 - Today (9 years and 5 months)
    France
    // nouvelode, a marketing agency dedicated to BtoB players seeking consistency at every customer touchpoint (from Brand to Execution) Main clients: Madagascar / SOLIDIS GARANTIE (Investment Fund for the promotion of Malagasy SMEs) Groupe MBike (Eco-responsible Logistics) nativae (Natural Stones for professionals in Trade, Jewelry & Home) ATOM Services (Security & Services for businesses) France / Cabinet MENARD-WEILLER (Lawyer specializing in Real Estate Law) Actions: Create the brand platform Develop and initiate the deployment of the client, commercial, marketing, digital, operations & HR strategy Results over 6 months for Groupe MBike:
    • Renewal of the main BtoB client contract Vitogaz
    • 100% conversion of prospects into clients for incoming leads
  • SymphonyAI
    Sales Manager
    SOFTWARE PUBLISHING
    January 2016 - January 2017 (1 year)
    France
    Actions: Prospect and manage tenders with distributors for the launch of the 'Engage Your Customers' solution Results over 7 months:
    • Opportunity identification with Leclerc, Lidl, Auchan in partnership with Ernst & Young)
  • NielsenIQ
    Key Accounts
    SOFTWARE PUBLISHING
    January 2008 - January 2016 (8 years)
    Cergy-Pontoise, France
    Associate Client Manager (4 years) for Carrefour and Auchan clients / France & International
    Actions:
    Ensure client satisfaction through the proper execution of services
    Identify opportunities by conducting insights with key stakeholders
    Results:
    • +3% contract growth in 2 years despite budget constraints
    • Extension of the annual service by €60k (offer, price, store)
    • Strengthening the link with store management, developing internal network
    Senior Consultant (2.5 years) / France
    Objectives: Ensure daily client satisfaction with high-value-added servicing
    Main achievements:
    • Make quantified recommendations to increase their market share
    • Present analyses to management, offer managers, and store teams
    • Improve service quality (reduced error risk, improved deadlines)

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Education

  • E-Marketing
    emlyon
    2011
  • Business School
    emlyon
    2004

Skill set (10)

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