Sonia Ben Romdhane

Digital sales project manager for international women's fashion brands. Responsible for the business portfolio development strategy, commercial calendar, product offering negotiation, and key performance indicator analysis. Missions:

- Deploy online marketing strategies and processes for partner brands

- Create and support the execution of the commercial calendar

- Negotiate purchase prices, stock volumes, and product assortment with suppliers

- Write analysis reports on key performance indicators (sell-through rate, conversion rate, traffic, etc.)

- Work cross-functionally with studio, visual merchandising, etc. teams

Digital sales analyst for international women's fashion brands. Responsible for commercial potential and sales performance, competitor analysis, and quality control. Missions:

- Analyze sales potential and performance (Revenue, volume, margin, conversion rate, etc.)

- Conduct competitive studies (public selling price, offer composition, visual quality)

- Develop management support tools (tracking sheet, sales study model)

- Control the reception of elements necessary for sales preparation (stock, visuals, quality control)

Marketing project manager specializing in digital content writing. Responsible for writing and the relevance of e-commerce descriptions to increase website conversion rates. Responsible for Retail training for effective transmission of product knowledge to sales associates. Missions:

- Write:

- Collection books: commercial descriptions, collection story, inspirations, etc.)

- The material guide for sales advisors

- Specialized product newsletters

- Develop product training tools for the showroom

- Lead product presentations for collections in France and Europe