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Sömayya M.SM

Sömayya M.

Product Manager & SEO/SEA Expert

On-demand
Paris 13e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sömayya

Hello !

My name is Sömayya, and I am an independent digital consultant.

I support and co-build, with various brands, small or large, their search engine visibility strategy by focusing on quality, performance, and inbound marketing, in order to be as "sustainable" as possible, meaning durable in the broadest sense.

- Technical Analysis
- Semantic Audit
- Drive to store & Local Visibility (Google Maps, Yext...)
- Netlinking & e-Reputation
- Website Redesign
- Project Support and Management
- Product Management & Ownership

My strengths?
- I am used to complex organizations and know how to navigate "political" environments.
- I also have strong technical expertise (SEO/web performance front expert for 10 years, web accessibility, data analytics)
- I have been working in agile mode for several years (Expert or Performance PM, in charge of teams of around 8/12 people).
- Specialist in the luxury, retail, and news sectors. (4 years at Les Échos/investir/start/business..., YSL, LVMH, Hermès…)

What's important to me is not just the delivery but also the relationship we co-build.
The necessary soft skills in my opinion: Flexibility, pragmatism, curiosity, empathy, diplomacy, and communication.

On a daily basis, anything is possible: strategic consulting, SEO audit, website redesign, project management, MOA & QA, Monitoring, E-reputation, Local SEO (Yext, Gmb), acculturation, team/external agency management, communications (executive committees, steering committees...) focused on delivery and performance.

Looking forward to discussing search engine visibility strategies, performance, sports, or entrepreneurship with you, in person, via video call, or over a coffee.

See you very soon!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

  • Arabic

    Conversational

Can work on-site
Paris 13e Arrondissement (up to 10km)

Experience

  • CHANEL SAS
    Lead of Performance
    LUXURY GOODS
    September 2014 - Today (11 years and 9 months)
    First SEO expert in charge of the global visibility strategy, then product owner of the expert team (10 people) and now lead of expertise & performance.
    Product Management Web Project Management Webmarketing Strategy SEO SEO Audit Web Analytics Performance
  • Dentsu Aegis Network
    Account Director
    CONSULTING AND AUDITS
    January 2016 - July 2018 (2 years and 6 months)
    Paris, France
    Creation and co-construction of Digital strategies (inbound marketing, content, technical, mobile and performance, SEO/SEA synergies, innovations...)
    Key accounts, retail & luxury specialist
    Mobile Application SXO SEO ASO SEO/SEA Synergy Growth Hacking Inbound Marketing Linkbuilding
  • Iprospect
    SEO Expert
    CONSULTING AND AUDITS
    March 2014 - December 2015 (1 year and 10 months)
    Paris, France
    Key account SEO expert, strategic redesigns, eco-design, visibility strategy coaching, inbound marketing, Local SEO expertise (.yext, google mybusiness)

    References:
    LVMH
    Les Échos
    CHANEL
    FRAM
    La Redoute
    Johnson & Johnson
    SEO Audit Technical Audit Website Redesign MOA QA Consulting

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Certifications

  • Google Analytics
    Google
  • Botify
    Botify

Skill set (40)

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