Freelancer profile translated to English.

Description

Communication & Marketing Consultant - Project Management

Companies don't always lack ideas.

They sometimes lack time, visibility on their priorities, or simply resources to carry out their projects.

I support entrepreneurs, brands, and SMEs who wish to structure their business, save time, and advance their projects with greater clarity and efficiency.

My role is to provide an external perspective, identify blockages, and transform ideas into concrete actions.

Communication & Marketing Strategy

Brand positioning and messaging
Communication strategy
Digital communication
Editorial line
Visibility development

Project Management & Coordination

Organization and prioritization of actions
Project planning and tracking
Coordination of service providers and teams
Mission and deadline monitoring

Operational Support

Support during periods of high activity
Occasional or recurring support for teams
Handling marketing and communication tasks
Management of outsourced projects

Digital Presence

WordPress & Shopify Websites
Social Media
Content Creation
Brand Image Optimization

I particularly appreciate assignments where the goal is to bring order to complexity, coordinate multiple subjects simultaneously, and enable a company to move forward more serenely.

My approach is based on listening, organization, and adaptability. I quickly integrate into your environment to understand your challenges and propose concrete solutions tailored to your objectives.

Whether you need a strategic perspective, better organization, or operational support, I will assist you with commitment and pragmatism.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic
Portuguese
Basic

Workplace preferences

Can work on-site

Paris (up to 20km)

Brand+think
Marketing Project Manager / Advertising Manager
LUXURY GOODS
September 2024 - April 2025 (7 months)
Paris, France
Main client: Sothys Paris – high-end skincare brand

Managed promotional campaigns for existing product lines and new product launches.

Full creative direction for "seasonal treatments": packaging, public relations materials, and technical documents for aestheticians.

Supervised a senior graphic designer and collaborated with a senior art director.

Participated in bi-monthly strategic meetings with the Sothys communication team; had occasional discussions with the President and the International Marketing Director.

Implemented a Trello organization system for tracking projects, deadlines, and deliverables.

Drafted and distributed bi-weekly reports to ensure ongoing project monitoring.

Liaised with product managers for seasonal collection launches.

Supervised photo shoots and tutorial filming: casting, scheduling, and on-site presence.

Managed budgets, purchase orders, invoicing, and internal/external coordination.

Selected models and presented their portfolios to clients for new product line launch shoots and videos.
Marketing Project Management Creative Direction Communication Strategy Cross-functional Coordination Trello
AREV COM
Head of Digital Communication and Marketing
CONSULTING AND AUDITS
January 2021 - September 2022 (1 year and 9 months)
Paris, France
Project Management:Led projects from briefing to delivery, ensuring deadlines were met and progress was monitored.

Client Relations & Needs Assessment:Met with clients to understand their needs and adapt communication strategies, from design to digital marketing strategy.

Strategic Leadership:Developed customized communication and marketing strategies aligned with client objectives, including social media, digital, and e-commerce.

Branding & Creative Direction:Established brand positioning, visual identity, and digital presence through websites, videos, and marketing materials.

Supervision & Mentoring:Supervised and mentored junior designers or interns, ensuring project consistency and quality.
Marketing Project Management Leadership Creative Direction Mentoring Branding & Identity
Freelance
Communication Project Manager
October 2022 - Today (3 years and 10 months)
Paris, France
Developed and executed communication strategies for various clients.
Created print and digital materials (business cards, logos, websites, etc.).
Developed strategies to optimize client visibility and performance.
Conducted competitive and market research to stay updated with industry trends.
Business Strategy Social Media Graphic Design Marketing Community Management

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Master in Digital Marketing and E-commerce
Sup de Pub
2021
Enseignements principaux 1. Gestion d’un projet e-commerce 2. Stratégie digitale appliquée 3. Mesure de la performance KPI 4. Data et e-CRM 5. Conception et création de site e-commerce
Master in Entrepreneurship and Innovative Communication
ISCOM
Entrepreneuriat et Communication innovante intègre les nouveaux enjeux de la création de marque, de la RSE (Responsabilité sociétale des entreprises)/la RSM (Responsabilité sociétale de la marque), de la communication digitale, pour se préparer au management de la marque en contexte entrepreneurial. Réalisation d’un business plan : vise à avoir les compétences de Manager de la marque.

Check out Solyane's education

Google Ads Search
Google
2024

Digital Project Manager

Solyane Z.

Communication & Marketing Consultant

About Solyane

Communication & Marketing Consultant - Project Management

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