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Solweig HigelSH

Solweig Higel

Communications Manager - English, French

€630/day
Köln, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Solweig

Efficient. Quick. Professional. With Passion.
For 15 years, I have been supporting companies in developing, harmonizing, and successfully implementing their communication strategies – in French, English, and German.

Brand Strategy & Visual Identity

I define, develop, and maintain brand identity – from the logo and corporate design guidelines to the editorial tone. I tailor everything specifically to the requirements of the target markets: DACH, Benelux, and beyond.

Digital & Multi-channel Communication

  • Strategic content planning and competitive analysis to ensure content is always contemporary and target-group-oriented.
  • Coordination of web, social media, and newsletters – with a clear focus on visual consistency, content quality, and SEO.
  • Support for relaunches and continuous optimization.

Print & Multilingualism

Complete management of all printed media, from translation and graphic design to technical approval. I ensure that every brochure, catalog, or POS material is perfectly tailored to the respective market.

Internal Communication & Knowledge Management

  • Building and maintaining internal communication channels (intranet, employee magazines, newsletters) with relevant, engaging content.
  • Development and support of knowledge platforms – from SharePoint and FAQs to training materials, processes, and documentation.

Strategic Market Research, International Campaigns & Events

  • Market observation and trend analyses in Europe and globally to identify opportunities early on.
  • Management of international campaigns: message adaptation, performance tracking, KPI reporting.
  • Complete management of international events: planning, budget, logistics, communication materials, coordination of partners and teams – all multilingual and precise.
  • French

    Native or bilingual

  • German

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Basic

Can work on-site
Köln (up to 50km), Hamburg (up to 10km), München (up to 10km), Berlin (up to 10km)

Experience

  • Saure
    Operational Support and Communication
    MECHANICAL ENGINEERING
    May 2023 - July 2025 (2 years and 2 months)
    Wien, Austria

    Strategic Consulting and Optimization

    Needs analysis, audit of existing content, and recommendations for structuring and prioritizing content for coherent, professional internal and external communication aligned with company goals.

    Visual and Digital Communication

    Concept for a multilingual and optimized website (WordPress, Elementor)
    Development of a four-language site combining ease of use, responsive design, accessibility, and SEO optimization. Support in creating text and image content to achieve an impact aligned with business objectives and brand identity.

    Creation of Visual Materials
    Design of a poster and a flexibly deployable PowerPoint template for case studies, as well as custom illustrations, coordinated with the corporate design.

    Content Management and Optimization

    Setup of an internal knowledge database (SharePoint).
    Development of a collaborative workspace for central management of technical data with a clear structure and user-friendly layout.

    Document Review and Proofreading
    Review, proofreading, and optimization of content (reports, manuals, technical texts) with a deep understanding of technical contexts.

    Translation and Localization
    Adaptation of content to ensure terminological consistency and cultural differences, integrated into the comprehensive management of communication tools.
    Digital Communication French English Translation Wordpress
  • le Cercle
    Operations Management and Communication
    CULTURE
    August 2022 - June 2025 (2 years and 10 months)
    Wien, Austria
    French-speaking cultural association - panel discussions, debates, leadership, workshops

    Operations Management

    Centralization of all information systems, initially on Google Workspace and currently migrating to Nextcloud; development of internal workflows and training of volunteers to ensure smooth implementation and effective coordination.

    Event Organization

    Organization of events in collaboration with key institutions such as the French Embassy, the Institut Français, and the Austrian Federal Economic Chamber.

    Communication Management

    Design and implementation of the website as well as management of all communication channels, including visual content for social media and invitations for each event (approx. two per month).
    French Operations Management Communication PMO Project Management
  • SIEMENS
    Project Coordinator
    MECHANICAL ENGINEERING
    May 2013 - April 2014 (1 year)
    Lüttich, Belgium
    Coordinator of a locomotive warranty construction site for SNCB

    Project for knowledge transfer and industrial maintenance for the repair and maintenance of locomotives

    - Multilingualoperational interfacebetween the customer (FR/NL), suppliers (EN/DE), service providers (FR), Siemens headquarters (DE/NL), and a team of 15 technicians (FR/DE)

    -Daily managementof the workshop, technical reports, and ticket tracking

    -Logistics monitoring:Ordering and inventory management of spare parts

    -Improvement of working conditions and safety:Organization of spaces, installation of signage, and optimization of collective comfort, safety training for visitors

    > see my certificate excerpt in the portfolio
    French International Project Management Technical Documentation Operations Management Project Management

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Education

  • Bachelor in Mechanical Engineering and Production Processes
    University of Applied Sciences in Villeurbanne (France)
    1997
    Bachelor in Maschinenbau und Produktionsverfahren mit anschließendem 4-monatigen Abschlusspraktikum im Gas- und Wasserwerk der Neckarwerke Stuttgart AG (Deutschland

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