Solveig Brucher

At Pylabronx, a brand of handmade raffia bags, I create and manage the Shopify e-commerce site, from product catalog upload to optimization. I manage natural referencing and the integration of the store into Google Merchant Center to enhance brand visibility. I also manage digital advertising campaigns, particularly on Google Ads, and monitor them to maximize return on investment. I design and distribute newsletters to maintain community relations. Finally, I organize and coordinate photo shoots, overseeing each stage of production, from styling to post-production, to ensure a consistent and appealing brand image.

As a Digital Manager, I handle a wide range of digital projects, combining technical and creative skills to deliver a consistent and impactful online experience. My primary responsibility is creating Shopify websites, where I design online stores optimized for sales, managing the entire process from conception to launch. I ensure each site is not only functional but also aesthetically appealing and tailored to the specific needs of each client.

I also manage social media content creation, developing content strategies aligned with brand objectives. This includes writing posts, designing visuals, scheduling publications, and managing advertising campaigns. My goal is to enhance the brand's online engagement and visibility.

Organizing photoshoots is also part of my role. I handle the entire production, from styling and model selection to choosing the location and photographer. Before each shoot, I create a mood board to align the creative vision and ensure visual consistency. This allows me to guarantee that every image produced perfectly matches the brand's identity.

Finally, I manage website maintenance, which includes regularly uploading new products, auditing site performance to identify potential technical issues, and managing newsletters to maintain user engagement and inform customers about the latest brand news.

My role thus combines technical skills, creative project management, and digital strategy, with a strong attention to detail to deliver an optimal user experience and quality content.

As an executive assistant at G.Kero, a French brand blending art and fashion, I supported the founder and management team in the daily operations of the company. My role was cross-functional: I managed administrative aspects, tracked suppliers and clients, and coordinated internally between teams. I was also responsible for the complete upload of the collection onto the brand's e-commerce site.

My sense of organization, responsiveness, and discretion allowed me to be a reliable and proactive interface, capable of anticipating management's needs and facilitating communication between different stakeholders. I am proficient with office tools and particularly enjoy working in dynamic environments where versatility is essential.