Solohery Randrianantenaina

As an SEO Manager, I managed all natural referencing strategies to improve the visibility and positioning of client sites on Google and other search engines.

Main tasks:

Complete SEO Audit: technical, semantic, and competitive analysis to identify optimization levers.

On-page optimization: tags, content, site structure, internal linking, performance, and UX.

Netlinking and Off-page SEO: link building strategy, backlink monitoring, and partnerships with quality sites.

Monitoring and Reporting: regular performance analysis via Google Analytics, Search Console, and professional SEO tools (Ahrefs, Semrush, Screaming Frog).

SEO Watch and Recommendations: adaptation to algorithm updates and advice to improve organic traffic.

This experience allowed me to develop advanced expertise in SEO, from strategy to implementation, ensuring measurable results for clients.lity Score and conversion rate

I managed natural referencing (SEO) and paid referencing (SEA) strategies to improve the visibility and performance of client sites.

Main tasks:

SEO: technical audit, on-page and off-page optimization, creation of optimized content, netlinking strategy, and performance monitoring.

SEA: management of Google Ads campaigns, budget optimization, targeting, and conversion tracking to maximize return on investment.

Analysis and Reporting: KPI monitoring via Google Analytics, Search Console, and advertising platforms, with strategic recommendations.

Competitive and SEO/SEA Watch: adaptation to trends, algorithm updates, and optimization opportunities to remain competitive.

This experience allowed me to master SEO and SEA levers, increase organic and paid traffic, and significantly improve clients' digital return on investment.

Manual submission of websites to quality SEO directories.

Writing unique and optimized descriptions, choosing relevant directories, managing link anchors, and monitoring validations to improve natural referencing and site visibility.