Freelancer profile translated to English.

Description

Working as a true outsourced marketing department, I will guide you from the creation of your marketing & communication strategy to its implementation.

⭐ MARKET RESEARCH

- Who are your current or future clients and what are their expectations and behaviors?

- Who are your competitors and how are they positioned?

⭐ AUDIT

- Website audit: is it optimized and performing? (SEO, UX, UI)

- Social media audit

- Audit of your brand and product portfolio

⭐ GLOBAL STRATEGY

- I help you define your objectives to better achieve them: gain notoriety, build loyalty, improve brand image: whatever they are, they will shape your strategy

- Define your target audience and the best way to reach them

- How to differentiate yourself?

- How to integrate CSR into your global strategy

⭐ BRAND STRATEGY

- Produce your brand platform: values, target audiences, mission, vision,

- Definition of the editorial line (tone, themes)

⭐ DIGITAL & SOCIAL MEDIA STRATEGY

- I help you translate your brand strategy onto social media

- Content strategy

- Support for the development or optimization of your website

- SEO and SEA

👉 IMPLEMENTATION

- Selection, briefing, and supervision of service providers (agencies, freelancers)

- Study of the best tools based on needs

- Monitoring, evaluation, and corrective actions

- Training: I train your internal teams to make them as autonomous as possible in the methods established together

💫 WHY ME?

My proven experience ranging from startups to multinationals, my strong analytical skills, and my big-picture view help me identify the challenges and opportunities you face to translate your vision and maximize the effectiveness of your investments!

I am determined, dynamic, and eager to put my passion and creativity at the service of your company!

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Montpellier (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Paris (up to 50km)

FAAR
Associate
SPORTS
November 2021 - Today (4 years and 7 months)
Associate in an innovative startup in the field of bicycle accessories.
Innovation Startup Business Development Business Plan Brand Creation Market Research Brand Platform
F-ONE International
Marketing & Communication Director
SPORTS
October 2017 - December 2020 (3 years and 2 months)
Montpellier, France
F-ONE is one of the international leaders in the board sports sector (kitesurfing, foil).

⭐ Main responsibilities:
- Creation and implementation of the brand's marketing and communication strategy in France and internationally (presence in 70 countries)
- Management of the strategy with local distributors. Guiding, motivating, and monitoring them. Creation and adaptation of local sales tools
- Social media: initiation of the strategy on various networks, annual planning, KPI monitoring, and implementation of corrective actions
- Media: Creation of the annual media plan, negotiation of media space purchases for print and digital for the F-ONE and MANERA brands
- Responsibility for the marketing & communication budget (negotiation, planning, and control)
- Athletes & Influencers: selecting, recruiting, developing, and guiding targeted athletes and influencers. Negotiating and drafting their contracts
- Management: Recruiting, motivating, training, and developing a team of six people. Setting priorities and ensuring collaboration within the team and the entire organization Achievements:
- Complete overhaul of the brand identity, creation of a brand platform
. Creation and launch of a new logo
. Complete redesign of the website
. Implementation of cross-functional brand communication: Personal creation of a new brand signature
. Complete renewal of all campaigns (digital, print)
. Redesign of product design strategy based on trends and a more global vision of the range
- Implementation of a social media strategy based on a complete analysis of KPIs and implementation of the SEO strategy, traffic analysis.

🎯 Results: a clear improvement in brand image, notoriety, and customer relations. Increased market share.
Communication Strategy Marketing Strategy Social Media Brand Content Innovation Branding Website Creation Logo Design Press Relations
Polar
Marketing and Communication Director
SPORTS
September 2016 - September 2017 (1 year)
Île-de-France, France
Polar is an international company, a pioneer in wearable technology for sports.

- Implementation and monitoring of the brand's marketing and communication strategy in France
- Social media: initiation of the strategy on various networks, creation of the plan, definition and monitoring of KPIs, implementation of corrective actions
- Influencer strategy: selection and activation of targeted influencers as well as brand ambassador athletes to maximize notoriety, visibility, and work on brand image
- Establishment of the media plan (digital, press, outdoor advertising) and negotiations
- Press Relations: development of the brand's messaging and press strategy, organization of press trips & conferences, interviews (written, TV)
- Event Management: selection of relevant events for the brand and development of activations
- Trade Marketing: creation of sales support tools and high-end shop-in-shops, supervision of operational implementation
- Responsibility and management of the marketing & communication budget (negotiation, planning, and control)
- Management of a team of 4 people
Marketing Communication Strategy Social Media Event Management Sponsorship SEA SEO Team Management