Freelancer profile translated to English.
Back to original languageAbout Solenn
Your website looks good. Your products are useful. But can people find you on Google? And more importantly... are you selling?
Most freelancers focus on either SEO (for traffic) or Copywriting (for sales).I do both.
An expert in SEO Writing and Conversion Psychology Copywriting (CRO),I don't just fill pages: I build sales architectures that attract the right traffic and turn your passive visitors into engaged customers.
Why me?
🧠 Clinical Expertise (Psychology & Health): With my Master's degree in Psychology, I decode what's blocking your prospects. I specialize in demanding sectors (Health, Wellness, Education) where reassurance and proof of seriousness (E-E-A-T) are crucial, while remaining persuasive.
🔎 The Power of SEO (Acquisition): With 10 years of experience, I don't write randomly. Keyword strategy, semantic clustering, internal linking: I structure your content to be as appealing to Google as it is to your readers.
🎓 Technical Authority (Education): When I'm not writing, I teach SEO and Webmarketing at ESTIAM school in Paris. I master the latest algorithm updates (SGE, AI) to ensure sustainable strategies for you.
What this means for you:
✅ No more ghost website: I position your brand for the exact queries your prospects are searching for.
✅ Complexity made clear: I simplify your technical or medical offerings to make them accessible, without losing an ounce of credibility.
✅ Measurable profitability: Qualified traffic + a converting page = a full order book.
My job? To make sure your prospect finds you, trusts you, and has only one desire: to click.
👋 Shall we discuss your goals?
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Marseille (up to 10km)
Experience
- FreelanceCRO Copywriter & Senior Web Writer (Health & Psychology)HEALTH AND WELLNESSJanuary 2016 - Today (10 years and 7 months)I support Startups (SaaS, Health-tech) and healthcare professionals in their digital growth. My approach combines behavioral psychology with data rigor to guarantee ROI.
My areas of intervention:
*Conversion Optimization (CRO):Audit and redesign of landing pages for startups (B2B/B2C) and health sector players. • Analysis of friction points and strategic rewriting. • Focus on increasing CTR and final conversions.*Analysis:In-depth research on your target audiences. • Alignment of storytelling with users' unconscious needs and pain points. • Use of cognitive biases to encourage purchase decisions.*SEO Strategy & Editorial Ecosystems:Development of multi-channel strategies (articles, newsletters, VSLs) to create consistency from discovery to purchase. • Writing expert content optimized for Google. • Creation of sustainable digital assets focused on profitability.*Project Management:Coordination of multidisciplinary teams (designers, developers, subject matter experts) to deliver strategic projects within tight deadlines. - ESTIAMInstructor in Digital Strategy & SEOEDUCATION AND E-LEARNINGJanuary 2021 - Today (5 years and 7 months)Paris, France*Teaching:Web Marketing, SEO, and Digital Strategy courses for undergraduate and master's students.*Methodologies:Creation of practical workshops on SEO, SEA, copywriting focused on conversion, and agile project management.*Mentorship:Supported over 100 student projects, from initial concept to digital execution tracked by performance indicators.
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Education
- Master's Degree in PsychologyUniversité de Rennes 22020Master 1 en Psychologie
- Bachelor's Degree in PsychologyUBO - University of Brest2019Licence de Psychologie