Freelancer profile translated to English.

Description

Hello,

I am a Community Manager and Digital Communication Strategy Consultant.

With two years of experience in Corporate Communication and a Master's degree (Bac+5) in Communication Strategy and Luxury Marketing, I have been self-employed for several months.

I am capable of managing your company's Community Management in its entirety: content creation, presence optimization, strategic approaches, and influencer marketing.

Need to refine your online strategy, create relevant content for your social media, or communicate differently? 📈

Let's chat!

Languages

French
Native or bilingual
English
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Paris 12e Arrondissement (up to 50km)

Caudalie
Social Media Coordinator
August 2023 - February 2024 (6 months)
Paris, France
Social Media Manager:

Development and management of social media strategy (Instagram, Facebook, LinkedIn, Twitter, etc.)
Analysis of market trends and competitive intelligence to optimize content strategies
Creation of editorial calendars and management of publications across multiple platforms
Monitoring and analysis of campaign performance using analytics tools (Google Analytics, Hootsuite, etc.)
Community management: interaction with followers and moderation of comments
Use of paid advertising to amplify reach and improve engagement (Facebook Ads, Instagram Ads)
Collaboration with influencers and partners for co-marketing campaigns
Regular reporting and strategy adjustments to achieve KPI objectives
Content Creator:

Writing engaging content tailored to each platform (posts, blog articles, captions, etc.)
Production of attractive visual content (images, videos, infographics) using tools like Canva, Adobe Creative Suite
Content optimization for SEO to improve organic visibility
Creation of cross-channel content campaigns to promote products/services
Creative watch: drawing inspiration from current trends to propose innovative content
Management of video production for platforms such as YouTube, Instagram, TikTok
Adaptation of messages and content based on audiences and channels used
Monitoring content performance and adjusting according to engagement and conversion data
Harmonia Luxus
Press Relations, Influence and Editorial Consultant
January 2023 - July 2023 (6 months)
Paris, France
Definition of digital strategy, market watch and competitive environment analysis, content management oversight, performance monitoring and social media reporting
Hill+Knowlton Strategies
Press Relations & Influence Consultant
January 2022 - December 2022 (11 months)
Paris, France
• Participation in the development of communication strategies for a portfolio of international clients
• Implementation of these operational strategies to meet client expectations and needs through the creation of PR tools, mapping, memo writing, follow-ups with journalists…
• Regular monitoring of the proper execution of projects defined with clients
• Development of a network of journalists and influencers
• Participation in client relations.