Freelancer profile translated to English.
Back to original languageAbout Solenn
Marketing & Communication Manager specializing in the restaurant, hospitality, and premium brands sectors. I help companies enhance their appeal, performance, and image.
With experience at Ducasse Paris and Angelina Paris, I focus on brand strategy, product offering, customer experience, and digital performance.
I assist restaurants, venues, and food concepts in structuring themselves as true brands: positioning, brand platform, offering, customer journey, communication, and business activation.
My approach is both strategic and highly operational, always results-oriented: generating traffic, increasing revenue, and strengthening desirability.
Specifically, I can help you with:
– Clarifying your positioning and building a solid brand platform
– Rethinking your offering (menu, pricing, customer journey) to increase revenue
– Developing your visibility (social media, CRM, etc.)
– Structuring an actionable and profitable marketing plan
My approach is hybrid: strategic + hands-on.
No unrealistic recommendations; I build concrete, quickly actionable plans with a clear objective: generate traffic, improve experience, and maximize your performance.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris 2e Arrondissement (up to 50km)
Experience
- Angelina ParisMarketing ManagerRESTAURANTS AND FOOD SERVICEJanuary 2025 - April 2026 (1 year and 3 months)Paris, FranceParisian institution (tea room, restaurants & fine food shop), France and international.
- Led the 360° marketing strategy for the brand: integrated establishments in France + support for international franchises.
- Developed & managed the sweet/savory offering: brainstorming, trend monitoring, briefings for executive chefs, tasting organization, menu design, pricing, sales tracking and analysis.
- Managed a marketing budget of ~€200k: planning, monitoring, and reporting.
- Defined key periods & commercial animations: calendar operations, store merchandising, support materials, performance reviews.
- Managed digital & CRM levers: e-shop, social media, email marketing, e-reputation.
- Developed brand visibility: PR, partnerships, influencer collaborations, and tenders.
- Led strategic projects: opening of Angelina Alma, rebranding of fine food packaging, redesign of tableware.
- Managed the marketing team (operations & digital, 3 people).
- Groupe Butard ParisMarketing and Communication ManagerRESTAURANTS AND FOOD SERVICEJanuary 2024 - January 2025 (1 year)Paris, FranceMajor player in Parisian events: high-end catering (Gault & Millau, Chanel, etc.) and prestigious venues: Pavillon d’Armenonville and Hôtel Le Marois.
- Developed and managed the communication plan budget (€100k) and strategy.
- Brand redesign: brand identity (logo, manifesto, territory), editorial line for social media and website.
- Optimized CRM database (50k contacts) and loyalty campaigns.
- Designed the strategy, created content, and monitored digital campaigns, resulting in a 50% increase in social media traffic and engagement.
- Organized and art-directed photo shoots for new menus.
- Redesigned commercial materials (quotes, business cards, etc.).
- Developed and managed the annual plan for image-building events (fundraising for Pink October, menu launches).
- Strengthened internal communication to develop employer branding.
- Managed a marketing team.
- Ducasse ParisMarketing & CRM Project ManagerRESTAURANTS AND FOOD SERVICEJanuary 2022 - January 2024 (2 years)Paris, FranceInternational gastronomic restaurant group of Michelin-starred Chef Alain Ducasse, including prestigious restaurants and Alain Ducasse Manufacture shops.At Ducasse Paris, I spent two years as a Marketing & CRM Project Manager, supporting the development and influence of several establishments within the group founded by Michelin-starred Chef Alain Ducasse.In this demanding and high-end environment, I managed high-value marketing projects aimed at strengthening brand image, supporting restaurant attendance, and developing customer loyalty. I notably contributed to the implementation of 360° marketing campaigns, in coordination with operational teams, partners, and external service providers.
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Education
- MSc Marketing & Brand ManagementIAE Aix- Marseille
- Bachelor of Business & AdministrationUniversity of South-Eastern Norway2020Bachelor of Business Administration - BBA, Marketing