Freelancer profile translated to English.

Description

Communication and marketing professional with 5+ years of experience in brand strategy within the hospitality sector. Specializing in launching iconic restaurant and establishment brands in France, with high-impact campaigns for visibility and engagement.

Key contribution in the implementation of a Digital Asset Management (DAM) system, improving internal collaboration and information access, while demonstrating strong expertise.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Paris Society
Communication Manager
January 2023 - October 2025 (2 years and 9 months)
Paris, France
· Launch of the group's first hotel - L'Abbaye des Vaux-de-Cernay: project management (planning, budget, construction monitoring, sourcing, OS&E, collateral materials...)
· Creation and writing of communication tools (press kits, sales brochures, content creation, web development, newsletters...)
· Design and management of omnichannel communication strategies for innovative projects (social media, press, sponsorship, influencer marketing...)
· Coordination of content updates on distribution and communication platforms.
· F&B Consulting (menu creation, tasting sessions...)
· Implementation of activations and partnerships
· Organization and coordination of photoshoots
· Management and implementation of a DAM (Bynder), optimizing information access and brand consistency within the group, team training
Project Management Communication Strategy Brand Content Project Coordination Launch Strategy
Paris Society
Communication and Brand Development Officer
January 2022 - January 2023 (1 year)
Paris, France
· Support for restaurant openings through operational communication actions (Gigi, Mondaine, Maison Revka, Bonnie, Maxim's...)
· Development of new concepts and creation of brand identities (graphic charter, materials, storytelling, F&B...)
· Production of engaging editorial content to enhance brand storytelling
· Monitoring of international brand deployment (guidelines)
· Development and implementation of an employer branding strategy
· Group communication (corporate communication)
Jancarthier Voyages
Communication and Marketing Officer
January 2021 - December 2021 (11 months)
Paris, France
· Overhaul and deployment of a new group-wide brand strategy.
· Management of the brand content and visual identity guidelines overhaul.
· Creation of marketing content (websites, newsletters, social media, press).
· Organization of virtual and in-person events for clients and partners.