Freelancer profile translated to English.
Back to original languageAbout Solenne
With experience in business development, project management, analysis, and operational and digital marketing, I offer my services to support you in developing your business. My profile and personality will bring a strategic vision to your company, based on both analytical and strategic know-how, as well as strong experience in operational implications.
I offer my expertise for:
DIGITAL MARKETING AND COMMUNICATION
- SEO: Referencing and content production on Prestashop and Wordpress
- SEA: Implementation of Google Ads campaigns, keyword selection, analysis, monitoring, and correction
- Growth Hacking and Lead Generation: Management of Linkedin, implementation of Prospectin campaigns
ANALYSIS:
- Market analysis, competitive intelligence
- Consumer research: quantitative and qualitative analysis - focus groups
- Analysis of your performance: internal and external data (Nielsen, IRI, Google Analytics)
- Creation, analysis, and monitoring of dashboards (Office Suite, My Report)
RECOMMENDATIONS:
- Marketing Strategy (MIX)
- Digital Marketing Strategy (SEO and SEA)
- Internal and External Communication Strategy / 360° Plan
- Brainstorming organization
- Product and Business Launch Strategy / 360° Activation Plan
OPERATIONAL IMPLEMENTATION
- Project Management: Design, management, deliverable production, analysis, and correction
- Development of sales tools (sales pitches, POS displays, website, content)
- Management and monitoring of product launches
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Marseille (up to 50km), Paris (up to 100km), Lyon (up to 100km), Marseille (up to 100km), Bordeaux (up to 100km)
Experience
- vso communication
On Malt
Business PlanMarch 2021 - March 2021Marseille, FranceReflection on a business plan. Layout of a project presentation file. - Beuchat InternationalWeb Marketing ManagerSPORTSNovember 2020 - Today (5 years and 7 months)Marseille, FranceWebsite and e-shop management:Product range referencing on PrestaShopNatural website and e-commerce referencing (SEO)Content creationWriting and implementation of traffic acquisition strategyCreation and management of Google Ads campaignsAnalysis (Google Analytics)Writing and implementation of promotional strategyMarketplace management:Range referencing (Amazon Vendor Central, Veepee, ...)Creation of Amazon stores / Brand pagesCreation and management of sponsored campaigns (Amazon Ads)Content creation (A+ Page)
- Deppeler SACompetitor AuditHEALTH AND WELLNESSJuly 2020 - July 2020Paris, FranceCompetitor audit, areas for improvement for the brand, and recommendations.2 deliverables: Excel and Powerpoint
Reviews
Kainoo
Kaïnoo.ch
Reviewed on 4/15/2021
Solenne gets the job done methodically, let's continue with her!
Kainoo
Kaïnoo.ch
Reviewed on 6/3/2021
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Education
- Master in Trade and Large-Scale DistributionESC Rennes School of Business2017Programme Grande Ecole Master Négoce et Grande Distribution - Stratégie marketing - Stratégie de communication - Stratégie digitale (Google analytics) - Formation à la vente - Gestion de projets - Finance Erasmus : Bilkent University , Ankara, Turquie
- DUETI in Business and MarketingUniversity of the West of Scotland2014Double diplôme avec l'université de Nantes - Marketing (analyse, veille concurrentielle, stratégie marketing et marketing opérationnel) - Communication
Certifications
- Google CertificationGoogle2017