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- goyardSenior Product Owner CRM/ ClientelingLUXURY GOODSOctober 2023 - Today (2 years and 10 months)Paris, FranceGOYARD – PRODUCT MANAGER CLIENTELING & LUXURY EXPERIENCESalesforce project manager specializing in high-end clienteling and customer journey optimizationKey responsibilities:1.Luxury Clienteling Strategy- Salesforce tools (Marketing Cloud, CDP) for enriched VIP profiles: purchase history, early access to capsule collections- Predictive analysis of customer behavior via AI for personalized recommendations (complementary accessories)2.Omnichannel Experience- Premium digital services: in-store appointments, product personalization tracking, AR repair tracking-reconciliation of online and offline purchases following the implementation of an RCU3.Alibaba Cloud Integration- Unified platform synchronizing Salesforce CDP and Alibaba Luxury Pavilion (360° customer profile)- WeChat VIP mini-program: customer creation via WeChat, communication with SAs throughout China, deployment of the Maison clienteling tool4.Cross-functional Management- Managing a team of 11 experts: secure data migration, AR/VR solutions- Deployment in 40+ stores with hybrid training (FR/EN)5.Operational Excellence- Luxury KPIs: VIP repurchase rate (12 months), complaint processing time- Audit of critical processes (manual validation of orders >€50k)Achievements:- ↗️ 35% Luxury Community engagement (artistic masterclasses)- ↘️ 40% VIP request processing time (Marketing Cloud automation)- 🚀 +25% conversion on Alibaba Luxury Pavilion*Technical stack: Salesforce, SFOA, SFMC, Alibaba Cloud, MuleSoft (SAP), CEGID, Tableau CRM*
- Christian LouboutinSenior Product Owner CRM/ ClientelingLUXURY GOODSOctober 2022 - October 2023 (1 year)Paris, FranceCHRISTIAN LOUBOUTIN /– PRODUCT MANAGER CLIENTELING & LUXURY EXPERIENCE*Salesforce project manager specializing in high-end clienteling and customer journey optimization*Key responsibilities:1.Luxury Clienteling Strategy- Development of Salesforce tools (Marketing Cloud, Community, SAV) for tailor-made VIP interactions: enriched customer profiles (purchase history, exclusive preferences), early access to capsule collections, and management of private events- Predictive analysis of customer behavior via Salesforce for personalized recommendations (e.g. suggestion of purchases of complementary products)2.Omnichannel Customer Experience- Integration of premium digital services: in-store booking via Salesforce Inbox, AR tracking of leather goods repairs- Launch of a Luxury Community with exclusive content (virtual meetings with designers, product maintenance tutorials)3.Project Management- Managing a team of 6 experts on strategic deliveries: secure migration of customer data, integration of AR/VR solutions- International deployment in 130+ stores with hybrid training programs (face-to-face/e-learning)4.Process Optimization- Definition of sector KPIs: VIP repurchase rate (12 months), luxury complaint processing time- Audit of critical processes (e.g. manual validation of orders >€50k) to preserve the DNA of the housesAchievements:- ↗️ 35% engagement on the Luxury Community via artistic masterclasses- ↘️ 40% reduction in VIP request processing time thanks to Marketing Cloud automation*Technical stack: Salesforce, SFMC, CDP, MuleSoft (SAP integration), Magento (VIP marketplace), Tableau CRM, DQE Data RCU
- BYREDO SASSENIOR PRODUCT OWNER CLIENTELING / CRM / SALESFORCELUXURY GOODSJanuary 2022 - December 2022 (11 months)Paris, FranceBYREDO – SENIOR PRODUCT OWNER CLIENTELING GROUPKey responsibilities:1.Olfactory Clienteling Strategy- Design of a sensory customer journey integratingpersonalized discovery kitssent to VICs (Very Important Clients) before collection launches- Deployment of apredictive CRManalyzing olfactory preferences (top/heart/base notes) for tailor-made recommendations via the mobile app- Implementation ofvirtual consultationswith BYREDO Sales associates to recreate the in-store experience at home (Make up)2.Digitization of Premium Experiences in the clientiling app▪ 3D configurator with augmented reality to visualize personalized bottles▪ Automated workflow for the artisanal production of special orders- Development of adigital customer passporttracking the history of fragrances purchased and VIP workshops attended3.Cross-functional Project Management- Coordination of an"Craft & Digital"program linking 20 stores:▪ Touchscreen tablets in store with enriched product sheets (artisan interviews, creation process)▪ Synchronization of customer data between e-commerce platform and physical network- Training of 150+ advisors on new tools via gamified modules (olfactory skills badges)Group Clienteling Innovation:- Launch of the"Epicurean Circle"program: exclusive club with:▪ Early access to limited editions▪ Quarterly masterclasses on the history of raw materials▪ Home fragrance refill service via dedicated applicationAchievements:- ↗️ 50% mobile app usage after AR feature integration- ↗️ +28% loyalty over 12 months and average basket increased by 40%*Technologies: Salesforce CDP, Marketing Cloud, Adobe Aero (AR), SAP C/4HANA*
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Education
- Master MarketingIAE CAEN2008