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Solenne G.SG

Solenne G.

Integration Project Manager

€950/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Solenne

AMOA and CRM consultant with more than 11 years of experience on integration projects on functional subjects in various sectors: Consumer goods, Distribution, Banking, Employee Savings, Asset Management, Private Banking, Luxury, Car rental, Industrial and transport.
Business Assistance from the definition of the strategy to the expression of needs via a good understanding of the issues, constraints and risks of digital initiatives on operational activity.
Project Expertise in Design, Specifications, Acceptance, Change Management, assistance in piloting implementation work, ensuring overall consistency and security of a project. Good knowledge of Microsoft Dynamics and SalesForce.Com CRMs, MS Dynamics CRM certified Configurations & Settings.

Functional areas:
 Banking, Employee Savings, Asset Management, Private Banking
 Sales: Management of the prospect/customer life cycle and the opportunity life cycle, mobile sales representatives.
 Marketing: Campaign management, targeting, customer knowledge modeling.
 Service: Request management, contact center.
Project Monitoring Skills:
 Certified Scrum Master and Microsoft SureStep.
 Identifying, monitoring and planning all the work to be carried out on the project.
 Monitoring overall progress, budget, costs (internal and external).
 Project risk management / alerts (and proposal / monitoring of mitigation actions) - Control of the scope of work.
 Communication of blocking points for decision-making by management.
 Implementation of the acceptance strategy.
 Writing the test plan.
Business Skills:
 Framing of Business processes (sales, service, marketing).
 Writing specifications.
 Definition of user deployment plans.
 Organization of training courses.
 Monitoring of usage.
  • English

    Fluent

  • Spanish

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Paris (up to 20km)

Experience

  • goyard
    Senior Product Owner CRM/ Clienteling
    LUXURY GOODS
    October 2023 - Today (2 years and 10 months)
    Paris, France
    GOYARD – PRODUCT MANAGER CLIENTELING & LUXURY EXPERIENCE

    Salesforce project manager specializing in high-end clienteling and customer journey optimization


    Key responsibilities:
    1.Luxury Clienteling Strategy
    - Salesforce tools (Marketing Cloud, CDP) for enriched VIP profiles: purchase history, early access to capsule collections
    - Predictive analysis of customer behavior via AI for personalized recommendations (complementary accessories)

    2.Omnichannel Experience
    - Premium digital services: in-store appointments, product personalization tracking, AR repair tracking
    -reconciliation of online and offline purchases following the implementation of an RCU

    3.Alibaba Cloud Integration
    - Unified platform synchronizing Salesforce CDP and Alibaba Luxury Pavilion (360° customer profile)
    - WeChat VIP mini-program: customer creation via WeChat, communication with SAs throughout China, deployment of the Maison clienteling tool
    4.Cross-functional Management
    - Managing a team of 11 experts: secure data migration, AR/VR solutions
    - Deployment in 40+ stores with hybrid training (FR/EN)

    5.Operational Excellence
    - Luxury KPIs: VIP repurchase rate (12 months), complaint processing time
    - Audit of critical processes (manual validation of orders >€50k)

    Achievements:
    - ↗️ 35% Luxury Community engagement (artistic masterclasses)
    - ↘️ 40% VIP request processing time (Marketing Cloud automation)
    - 🚀 +25% conversion on Alibaba Luxury Pavilion


    *Technical stack: Salesforce, SFOA, SFMC, Alibaba Cloud, MuleSoft (SAP), CEGID, Tableau CRM*

    Product management Salesforce product owner SFOA Clienteling
  • Christian Louboutin
    Senior Product Owner CRM/ Clienteling
    LUXURY GOODS
    October 2022 - October 2023 (1 year)
    Paris, France
    CHRISTIAN LOUBOUTIN /– PRODUCT MANAGER CLIENTELING & LUXURY EXPERIENCE

    *Salesforce project manager specializing in high-end clienteling and customer journey optimization*



    Key responsibilities:
    1.Luxury Clienteling Strategy
    - Development of Salesforce tools (Marketing Cloud, Community, SAV) for tailor-made VIP interactions: enriched customer profiles (purchase history, exclusive preferences), early access to capsule collections, and management of private events
    - Predictive analysis of customer behavior via Salesforce for personalized recommendations (e.g. suggestion of purchases of complementary products)

    2.Omnichannel Customer Experience
    - Integration of premium digital services: in-store booking via Salesforce Inbox, AR tracking of leather goods repairs
    - Launch of a Luxury Community with exclusive content (virtual meetings with designers, product maintenance tutorials)

    3.Project Management
    - Managing a team of 6 experts on strategic deliveries: secure migration of customer data, integration of AR/VR solutions
    - International deployment in 130+ stores with hybrid training programs (face-to-face/e-learning)

    4.Process Optimization
    - Definition of sector KPIs: VIP repurchase rate (12 months), luxury complaint processing time
    - Audit of critical processes (e.g. manual validation of orders >€50k) to preserve the DNA of the houses

    Achievements:
    - ↗️ 35% engagement on the Luxury Community via artistic masterclasses
    - ↘️ 40% reduction in VIP request processing time thanks to Marketing Cloud automation


    *Technical stack: Salesforce, SFMC, CDP, MuleSoft (SAP integration), Magento (VIP marketplace), Tableau CRM, DQE Data RCU

    RCU SFMC product owner Clienteling User Experience (UX)
  • BYREDO SAS
    SENIOR PRODUCT OWNER CLIENTELING / CRM / SALESFORCE
    LUXURY GOODS
    January 2022 - December 2022 (11 months)
    Paris, France
    BYREDO – SENIOR PRODUCT OWNER CLIENTELING GROUP

    Key responsibilities:
    1.Olfactory Clienteling Strategy
    - Design of a sensory customer journey integratingpersonalized discovery kitssent to VICs (Very Important Clients) before collection launches
    - Deployment of apredictive CRManalyzing olfactory preferences (top/heart/base notes) for tailor-made recommendations via the mobile app
    - Implementation ofvirtual consultationswith BYREDO Sales associates to recreate the in-store experience at home (Make up)

    2.Digitization of Premium Experiences in the clientiling app

    ▪ 3D configurator with augmented reality to visualize personalized bottles
    ▪ Automated workflow for the artisanal production of special orders
    - Development of adigital customer passporttracking the history of fragrances purchased and VIP workshops attended

    3.Cross-functional Project Management
    - Coordination of an"Craft & Digital"program linking 20 stores:
    ▪ Touchscreen tablets in store with enriched product sheets (artisan interviews, creation process)
    ▪ Synchronization of customer data between e-commerce platform and physical network
    - Training of 150+ advisors on new tools via gamified modules (olfactory skills badges)

    Group Clienteling Innovation:
    - Launch of the"Epicurean Circle"program: exclusive club with:
    ▪ Early access to limited editions
    ▪ Quarterly masterclasses on the history of raw materials
    ▪ Home fragrance refill service via dedicated application

    Achievements:
    - ↗️ 50% mobile app usage after AR feature integration
    - ↗️ +28% loyalty over 12 months and average basket increased by 40%

    *Technologies: Salesforce CDP, Marketing Cloud, Adobe Aero (AR), SAP C/4HANA*

    Salesforce Clienteling Digital transformation product owner Scrum

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Education

  • Master Marketing
    IAE CAEN
    2008

Skill set (32)

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