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Solenn CousinSC

Solenn Cousin

Social Ads Expert (Meta-TikTok-Pinterest-Reddit)

€300/day
Rennes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Solenn

Digital marketing professional specializing in paid media and acquisition strategy, with experience in international media agencies and luxury environments, possessing a strong performance-driven culture.

I worked at Omnicom in Montreal on major accounts (+$15M annually), where I managed digital media strategy (Display, Video, Social, Programmatic, Search), from recommendation to campaign optimization. I developed a highly data-driven approach, focused on performance analysis, continuous optimization, and achieving business objectives.

My background is complemented by experience in luxury hospitality at Le Bristol in Paris, where I worked in communications, public relations, and event project management, strengthening my ability to manage demanding, multi-stakeholder environments.

As a freelancer, I support brands with their 360° digital strategy: social ads, content creation, SEO, UGC, and community management, with an approach that is both creative and results-oriented.

I am currently seeking assignments or collaborations where I can manage digital campaigns, optimize performance, and contribute directly to brand growth.
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Omnicom Media
    Platforms Specialist | Digital Activation
    PRESS AND MEDIA
    February 2025 - Today (1 year and 6 months)
    Montreal, QC, Canada
    • • Digital Media Strategy & Recommendations: Development of detailed recommendations (Display, Video, Social) for partners, platforms, audiences, KPIs, and major account activation plans.
    • • Campaign Management & Optimization: Campaign launch, pacing monitoring, and optimization based on performance analysis, in collaboration with internal teams and media partners.
    • • Performance Analysis & Communication: Data analysis, optimization recommendations, and simplification of strategies and results for strategy teams and stakeholders.
    • • Operational & Financial Management: Coordination of briefs and trafficking, campaign verification and closing, financial tracking, and vendor invoice reconciliation.
    • • Collaboration & Team Leadership: Supervision and support of analysts (coaching, feedback, deadline adherence) and cross-functional collaboration to share learnings and best practices.
    • • Partnerships & Digital Watch: Negotiation with vendors to optimize performance and active monitoring of industry innovations (partner training, certifications).
    Facebook Ads Meta Ads TikTok Ads Pinterest Ads Reddit Ads
  • Solenn Cousin
    Freelance Digital Marketing 360° | Social Ads, UGC & SEO
    PRESS AND MEDIA
    January 2023 - Today (3 years and 7 months)
    Rennes, France
    • Social Media Strategy & Content Creation: Creation and planning of content adapted to social platforms, organic and paid (Meta, LinkedIn, YouTube). Long-term (+1 year) and ad-hoc clients.
    • SEO: Technical and content SEO audits, Keyword research and on-page/technical optimization, performance monitoring and strategy adjustments via Google Analytics, Search Console, and Semrush.
    • UGC - Photo and video content production for brands (concept, script, shooting, editing). Negotiation of collaborations and complete project management. Brands: Myka, Le Closet, Ehlée, Les Petits Culottés, Klorane, Avène...
    Social Media Facebook Marketing Content Manager E-reputation Facebook Ads
  • Le Bristol Paris
    Communications Coordinator
    PRESS AND MEDIA
    July 2019 - January 2023 (3 years and 6 months)
    Paris, France
    • • Community Management - Development of social media strategies, content creation, planning and publication, community management, and performance monitoring on Instagram, Facebook, LinkedIn, and TikTok.
    • • Paid Media (Meta) - Creation, management, and optimization of advertising campaigns on Facebook and Instagram (audience targeting, budget management, performance analysis, and campaign adjustments).
    • • Public Relations - Management of media and influencer relations in France and internationally, negotiation and coordination of press trips, writing and distribution of press releases in French and English, complete overhaul of the press kit (90 pages) with new photos and interviews.
    • • Events - Organization and supervision of photoshoots, filming, celebrity interviews, and VIP welcomes, coordination of social media campaigns and communication operations.
    • • Administrative Tasks - Updating journalist databases, tracking awards and contests, managing invoices and the OPO platform (press, photos, videos), managing reservations on Opera.
    Social Media Public Relations Influencer Marketing Facebook Ads Meta Ads

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Education

  • Bachelor of Arts
    Coventry University London Campus
    2017
    Bachelor of Arts (B.A.), Global Business
  • Master of Science
    ESC Rennes School of Business
    2019
    Master of Science - MS, International Luxury & Brand Management

Skill set

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