About Solenn
French
Native or bilingual
English
Native or bilingual
Experience
- Omnicom MediaPlatforms Specialist | Digital ActivationPRESS AND MEDIAFebruary 2025 - Today (1 year and 6 months)Montreal, QC, Canada• • Digital Media Strategy & Recommendations: Development of detailed recommendations (Display, Video, Social) for partners, platforms, audiences, KPIs, and major account activation plans.• • Campaign Management & Optimization: Campaign launch, pacing monitoring, and optimization based on performance analysis, in collaboration with internal teams and media partners.• • Performance Analysis & Communication: Data analysis, optimization recommendations, and simplification of strategies and results for strategy teams and stakeholders.• • Operational & Financial Management: Coordination of briefs and trafficking, campaign verification and closing, financial tracking, and vendor invoice reconciliation.• • Collaboration & Team Leadership: Supervision and support of analysts (coaching, feedback, deadline adherence) and cross-functional collaboration to share learnings and best practices.• • Partnerships & Digital Watch: Negotiation with vendors to optimize performance and active monitoring of industry innovations (partner training, certifications).
- Solenn CousinFreelance Digital Marketing 360° | Social Ads, UGC & SEOPRESS AND MEDIAJanuary 2023 - Today (3 years and 7 months)Rennes, France• Social Media Strategy & Content Creation: Creation and planning of content adapted to social platforms, organic and paid (Meta, LinkedIn, YouTube). Long-term (+1 year) and ad-hoc clients.• SEO: Technical and content SEO audits, Keyword research and on-page/technical optimization, performance monitoring and strategy adjustments via Google Analytics, Search Console, and Semrush.• UGC - Photo and video content production for brands (concept, script, shooting, editing). Negotiation of collaborations and complete project management. Brands: Myka, Le Closet, Ehlée, Les Petits Culottés, Klorane, Avène...
- Le Bristol ParisCommunications CoordinatorPRESS AND MEDIAJuly 2019 - January 2023 (3 years and 6 months)Paris, France• • Community Management - Development of social media strategies, content creation, planning and publication, community management, and performance monitoring on Instagram, Facebook, LinkedIn, and TikTok.• • Paid Media (Meta) - Creation, management, and optimization of advertising campaigns on Facebook and Instagram (audience targeting, budget management, performance analysis, and campaign adjustments).• • Public Relations - Management of media and influencer relations in France and internationally, negotiation and coordination of press trips, writing and distribution of press releases in French and English, complete overhaul of the press kit (90 pages) with new photos and interviews.• • Events - Organization and supervision of photoshoots, filming, celebrity interviews, and VIP welcomes, coordination of social media campaigns and communication operations.• • Administrative Tasks - Updating journalist databases, tracking awards and contests, managing invoices and the OPO platform (press, photos, videos), managing reservations on Opera.
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Education
- Bachelor of ArtsCoventry University London Campus2017Bachelor of Arts (B.A.), Global Business
- Master of ScienceESC Rennes School of Business2019Master of Science - MS, International Luxury & Brand Management