Freelancer profile translated to English.
Back to original languageAbout Solène
I am Solène Paillard, a multidisciplinary artistic director based in Paris with over 10 years of experience in visual identity for brands of all sizes and sectors.
Passionate about visual creation and typography, I am always looking for new challenges. I support brands in the design of projects where the image plays a central role: visual identity, branding, packaging, but also everything related to the graphic universe and brand consistency. My ambition is to bring strong and timeless creations to life, capable of having a positive impact on today's and tomorrow's world.
Clients
Les singuliers • L’Oréal Paris • L’Oréal Professionnel • Com’sur des Roulettes • Laboratoire Gravier • Cosmétic Provence • Maison Solaire Voltalia
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- Solène PaillardSenior Artistic DirectorARTS AND CRAFTSJanuary 2020 - Today (6 years and 5 months)Paris, FranceArtistic director & freelance graphic designerI create and develop unique visual identities, at the intersection of creativity, strategy, and meaning.I support agencies, brands, and advertisers in building coherent and sustainable graphic universes, designed to attract and engage.From conception to deployment, I imagine and adapt 360° campaigns (print, digital, social media, branding) by combining strategic thinking, storytelling, and the creation of strong, differentiating concepts.PROJECT MANAGEMENT // CREATIVE DESIGN // PRODUCTION CLIENT RELATIONSHIP AND PRESENTATION
- MazarinePascalieDesignArtistic DirectorARTS AND CRAFTSJanuary 2010 - January 2019 (9 years)Paris, FranceI support brands in the realization of their creative projects by providing a clear and coherent direction, from the initial idea to the final production. My goal: to transform a vision into a strong visual universe, by orchestrating the talents of different expertise > project managers, graphic designers, developers, service providers to ensure a result that is creative, strategic, and impactful.Clients: L'ORÉAL PARIS // L'ORÉAL PROFESSIONNEL // MAYBELLINE NY // URIAGE // THE BODY SHOP // LANCÔME // GARNIER
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Education
- DECORATION TRAINING2023FORMATION EN DÉCORATION
- INTERIORSAINTE GENEVIÈVE2020D'INTÉRIEUR