Freelancer profile translated to English.
Back to original languageAbout Solene
Hello 👋
If you are on my Malt profile, I imagine that topics related to Growth Marketing interest you!
And now you're wondering who I am?
My name is Solène, I am 34 years old and I am a Freelancer specializing in Growth Marketing Strategy / Lead Generation and ABM.
▶ I worked for several years in different sectors: IT consulting firms / Marketing agencies / Events / SaaS startups before going freelance in January 2022.
▶ My greatest expertise is inbound marketing as I was trained by a specialized agency in 2017. Since then, Buyer Persona / Buyer Journey and Content Mapping hold no more secrets for me.
Here are my different skills:
- Growth Marketing Strategy (Growth Tribe certification in 2021): AARRR funnel
- Inbound Marketing Strategy: Buyer Persona creation (Job to Be Done methodology) - Buyer Journey and Content Mapping
- SEO: audit / keyword research / strategic recommendations
- SEA: linkedin ads, facebook ads, adwords
- Analytics: GA, Search console, Data studio, google optimize, GTM
- Outbound: scrapping, contact enrichment, cold email sequences
- Tools: hubspot, webmecanik, plezi, semrush, eloqua, youtextguru, wordpress, zapier, sales navigator, drop contact, unbounce, skrapp.io, webflow, Facebook Manager, Linkedin Manager, Adwords, Lemlist, Sales navigator
French
Native or bilingual
English
Fluent
Can work on-site
Rennes (up to 15km)
Experience
- BulldozerGrowth MarketingCONSULTING AND AUDITSNovember 2024 - Today (1 year and 7 months)Supporting clients in implementing growth marketing strategies:- Sprint implementation- Launching inbound campaigns on Reddit, LinkedIn, Adwords, Facebook- Performance tracking via a Datapad dashboard- Launching outbound campaigns on Lemlist
- Collective impactMember - LeadGen & Growth MarketingCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 9 months)THE B2B EXPERT COLLECTIVE: Transform your business vision into impactful actionsBe supported by professionals with multiple successful experiences in the following areas: Marketing, Sales, HR, Leader Coaching, Training.Collective Impact develops a personalized and multidisciplinary approach to help you achieve the business objectives of your SME, mid-sized company, Startup or Scaleup.
- Spaag TrainingMentor Growth MarketingCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)Growth Marketing Mentor for companies working with the marketing agency Spaag!Spaag training develops sustainable skills in Growth Marketing with the best experts in the field.You will have access to:- Personalized support- Expert mentors in their field- Tailor-made training- Individualized support with the best of the best in Growth- A personalized toolbox- All financable by your OPCO!
Reviews
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Education
- Master Grande Ecole, MarketingEcole de Management de Normandie2016Master grande école, Marketing
- DUT Techniques de CommercialisationIUT de Quimper2011DUT techniques de commercialisation
Certifications
- Growth Marketing ImmersionGrowth Tribe2021