Freelancer profile translated to English.

Description

UX/UI and Digital Strategy Consultant**, I design elegant, intuitive, and conversion-oriented online experiences. After several years in premium and luxury environments — at **Parfums Christian Diorin E-retail, then atKusmi Teaas E-commerce Animation Project Manager — I developed solid expertise in UX, e-merchandising, journey optimization, and digital project management.

I also worked atDanoneNutricia Benelux, where I strengthened my skills in SEO, e-commerce, and product launches.

As a **freelancer**, I assisted Céline de Sousa, a private chef in Paris 16, in the **complete redesign of her website**: UX audit, strategy, new sitemap, premium UX/UI redesign, and Wix optimization.

Today, I help brands and independent professionals clarify their digital identity and create high-performing, coherent, and aesthetically pleasing online journeys.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

KusmiTea
Permanent Contract - E-commerce Project Manager
August 2023 - Today (2 years and 10 months)
*Animation / E-Merchandising & UX:

- Daily website animation via the SalesForce Commerce Cloud CMS
- Definition of the animation plan and offers (market specifics, performance analysis, etc.)
- Optimization of website ergonomics and customer journey
- Landing page development (digital advent calendar, gift shop, scratch card game, etc.)
Analysis of campaign and offer performance: monitoring E-commerce KPIs, preparing reports
Competitive intelligence & market insights
Logistics: management, security, and quantity control with min/max levels
Samples: Planning, security, and forecasting of samples, creation of "Discovery Kit" product and development of "Try it first"
Coordination of e-commerce operations with CRM, acquisition, and marketing teams: building e-commerce kits
Weekly analysis of on-site search
Management of two interns and supervision of their projects
CMS Migration: from SFCC to Shopify
E-commerce Shopify Expert Web Marketing Strategy ABTasty Project Management
Céline de Sousa
UX/UI Redesign & Optimization of a Wix Website for a High-End Private Chef
October 2025 - November 2025 (1 month)
Comprehensive support for Céline de Sousa, a Parisian private chef, in restructuring, optimizing, and modernizing her website.
Implementation of a clear new architecture (UX), a coherent premium positioning, an elegant redesign, and optimization of the user journey to highlight her main services (private chef, events, culinary consulting).

Achievements:

Complete UX audit & strategic recommendations
Redesign of the sitemap + wireframes
Visual redesign (branding, typography, rhythm, hierarchy)
Highlighting of premium services
Mobile & desktop optimization (Wix)
Integration, testing, corrections, and post-delivery monitoring
Creation of a user guide for website management

Result:a smoother, more harmonious website aligned with an accessible luxury image, improving offer clarity and conversion.
Premium UX/UI Redesign & Web Design Consulting Freelance Wix Website Creation Web Marketing Strategy
Parfums Christian Dior
Fixed-Term Contract - E-retail Project Manager
July 2022 - December 2022 (5 months)
11 brands managed including Sephora, Nocibé, Marionnaud...
In charge of the Christmas period: Implementation of Christmas shops, E-merchandising campaigns, E-trade, CRM, acquisition, and social media in partnership with distributors
Definition of the digital strategy on distributor websites and social networks
E-commerce Digital Transformation Web Marketing Strategy Digital Strategy & Brand Positioning E-retail