Freelancer profile translated to English.
Back to original languageAbout Solene
Storytelling expert, I create narrative and illustrated visual identities to transform your values into a memorable brand story.
I combine the rigor and excellence acquired in high-end retail management in Paris with the narrative finesse developed as a former bookseller. My hybrid background has given me a unique understanding of customer experience and the importance of detail.
I specialize in creating branding for businesses that place authenticity and craftsmanship at the heart of their offering, particularly:
Food and Craftsmanship: Packaging redesign and label creation that justify the price and quality of your products.
Cultural Sector: Meticulous editorial design (catalogues, posters) and poetic visual identities for galleries and bookstores.
My service offering encompasses complete brand strategy, graphic design (logo, brand guidelines, illustration), and Web Design (UI/UX) to ensure perfect consistency, from your packaging to your website.
Based in Normandy, I am your preferred partner to elevate your local business's image. Let's discuss how your story can become your most powerful visual asset.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- freelancerArt Director/Graphic DesignerARCHITECTURE AND URBAN PLANNINGMay 2025 - May 2025Vernon, FranceDesign of the brand guidelines and visual materials, including presentation files for municipalities, for a company collecting wild waste around towns. A project with a high ecological impact.The objective was to create a visual identity that conveyed ecological values and service, while also highlighting the company's role as a local player. Green Road is a Norman company, so I used the Beech leaf (the most common tree in the region) and combined it with a road. The result is dynamic, memorable, and aligns with the ecological mission of my client's service.
- freelanceArt Director/Graphic DesignerFASHION AND COSMETICSJuly 2025 - August 2025 (1 month)Vernon, FranceDesign of the brand guidelines and visual materials for the head spa salon Nuage de Détente.
- SuzieArt Director/Graphic DesignerHOSPITALITYJanuary 2025 - January 2025Paris, FranceDesign of the visual identity for a Parisian restaurant. Identity redesign. Concept definition and execution of visual materials.
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Education
- VOCATIONAL QUALIFICATION IN SALESLycée Sainte AgnèsBAC PRO VENTE
- BACHELOR GRAPHIC DESIGNMJM Graphic DesignBACHELOR GRAPHIC DESIGN