Freelancer profile translated to English.
Back to original languageAbout Solène
Art Director
Freelance Digital • Branding • illustration • Speaker & Art School Jury
Solène, aka Soso, Sauce, Soloune.
(n.) A conscientious freelance art director, but also a passionate and ambitious entrepreneur.
I support brands and entrepreneurs in creating unique and impactful visual identities. Specializing in digital, branding, and illustration, I enjoy working with fonts, striking colors, and harmonious, elegant compositions. But what I love most is listening, understanding, and translating each story into a precise and memorable image.
I've had the pleasure of collaborating, both in agencies and as a freelancer, with brands such as LVMH, Dior, Moët & Chandon, Lacoste, Sézane, Edenly, Petit Navire, and Jacob Delafon, as well as with numerous independent businesses. These experiences have honed my attention to detail and strengthened my taste for well-done work.
My approach is based on closeness, trust, and finding the right tone, in both substance and form. Accustomed to the agency world, I now manage each project from A to Z, from the brief to the final production, with the same high standards.
I also collaborate with different trades, such as developers, copywriters, and motion designers, to best meet your expectations.
✨ Full portfolio available upon request
đź“©
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 15km), Lille (up to 10km)
Experience
- ICA / ECV DigitalSpeaker - Digital Art DirectorEDUCATION AND E-LEARNINGSeptember 2022 - Today (3 years and 11 months)Bordeaux, FranceGuest lecturer for Web Design courses for a class of L3 Digital Project Managers.My responsibilities at ECV:• Develop students' autonomy, critical thinking, and ability to work in teams and present their projects during major oral exams.• Know how to create a distinctive and strong visual identity.• Punctuated by various courses on user experience and interface, design systems, brand guidelines, brand books, communication strategy, and general & visual culture.• Cover the fundamentals of digital to be operational on production tools.I also had the chance to be a jury member for the student event on responsible communication "Hackathon Reboot!" 2022. To judge the teams and discover their projects.
- VennCapitalBrand Identity and Website RedesignCONSULTING AND AUDITSFebruary 2023 - April 2023 (2 months)Paris, FranceIn collaboration with Venn Capital, I assisted the brand in the complete overhaul of its digital identity.• Presentation of several creative logo options to define a graphic direction consistent with the company's values.• Design of mockups for the new website on Figma, with an approach focused on the clarity and credibility of the brand image.• Client presentations and project monitoring: regular exchanges with internal teams and developers to approve final mockups.• Final review and testing before going live, ensuring the visual and functional quality of the delivered site.• A comprehensive mission combining visual identity, interface design, and digital project management.
- Edenly SADigital Art Director & BrandingARTS AND CRAFTSJune 2022 - July 2025 (3 years and 1 month)Bordeaux, FranceAs the lead art director for Edenly, a Swiss jewelry brand, I assisted the team in redefining the brand image and website, and in consolidating the overall visual identity.I conceived and structured a strong and poetic visual identity, blending timeless elegance and modernity, to translate the brand's values and sensitive universe.My role was to ensure aesthetic consistency across all media, from digital to print, while developing visuals and campaigns for new collections that could express Edenly's delicacy and uniqueness.A comprehensive art direction mission that allowed the brand to assert its identity and harmonize its image across all its touchpoints.
Recommendations
FC
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master - Digital Art DirectorECV Digital2017Conception graphique Design d’interface et d’interaction Ergonomie et architecture UX Story telling et transmedia
- Bachelor's Degree - Graphic DesignECV Paris2014Culture web & création visuelle Illustration Mise en page & Typographie