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Solène L.SL

Solène L.

Strategy / Marketing / Luxury Retail Consultant

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Solène


I have experience with major luxury brands (Gucci, Cartier, Chloé, Montblanc, Richemont, Orient Express…) on a wide variety of missions (retail marketing, positioning, branding, storytelling…).

Operating in an international context and having traveled extensively, I use these experiences to enrich my work and constantly evolve my vision of luxury.
I like working with people of different nationalities in order to constantly challenge and complement our points of view.

I want to support my clients in the long term on all strategic aspects of their projects while helping them build and develop an inspiring and impactful brand image.

My areas of expertise are:
° Branding (analysis, benchmark)
° Positioning
° Brand DNA
° Naming
° Trend analysis and Moodboard
° Storytelling
° Creative concept proposals
° Business development (commercial strategy, partnership management)
° Writing (Brand history, product concepts, product sheets)
° Brand platform

Each project is unique, I adapt to all your requests with rigor in joy and good humor!

I can also work in English!
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Conversational

  • Arabic

    Basic

  • Chinese

    Basic

Remote only
Primarily works remotely

Experience

  • Chloé (Richemont)
    Assistant Store Manager
    LUXURY GOODS
    October 2023 - Today (2 years and 8 months)
    Paris, France
  • Consultante en stratégie Marketing / Branding
    Freelance
    CONSULTING AND AUDITS
    November 2017 - Today (8 years and 7 months)
    Paris, France
    Supporting companies in very diverse sectors (luxury, fashion, Theater, etc.) in the creation of their universe and their brand image as well as in the development of their activity.
    Marketing Branding Luxury Retail
  • MAD Network
    Consultant
    CONSULTING AND AUDITS
    September 2016 - June 2017 (10 months)
    Paris, France
    - Development of unique and original retail concepts for various French and Chinese luxury brands
    - Support in the implementation of complete retail concepts: architecture, purchasing, visual merchandising, CRM, staff training and retail operations
    - Creation of marketing strategies
    - Creation of communication strategies
    - Advice on brand positioning

    CLIENTS: L'Oréal, Carven, MixC, Chloé, Montblanc, Cartier, Purdey, Gucci, Richemont...
    Retail Marketing Communication Positioning Asia

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Education

  • Master in Management - Grande École
    ESSEC Business school (Cergy-pontoise, France)
    2018
    Membre de la Chaire ESSEC-LVMH promotion 25
  • Bachelor of Commerce
    McGill University (Montreal, Canada)
    2014
    Double cursus en Marketing et Commerce International

Skill set (29)

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