Solène H.

∙ Launch of a distribution channel on 8 marketplaces (Amazon, Cdiscount...):

Resale of services offered to partners, management of partnerships for the resale of their products, monthly sales analysis and strategic action plans, recovery plan and dispute management, activation plan for product page highlighting (visuals, videos, auto-completions, customer reviews…)

∙ E-commerce recommendations for strategic clients (Darty, E.Leclerc, Cdiscount…): implementation on featured products, customer reviews, highlighting in search results, dedicated placements with our clients.

∙ Launch of the Scholtes website (premium brand of the group):

Definition of specifications – Research and management of the agency + quick off – Coordination and management between different departments on the project – Alignment between customer service and website functionalities + acceptance testing.

∙ Maintenance of the Schneider Consumer website:

Implementation of a "Where to buy?" button across the entire product catalog.

Implementation of content syndication via Flixmedia; Quarterly sales reporting + action plan

PROJECT MANAGEMENT / SHOWCASE WEBSITE

Define client needs to offer the most suitable recommendation.

Oversee and monitor the evolution of the project as a whole.

Formalization of deliverables + Reporting of actions taken

Client relationship management

Acceptance testing + maintenance

MANAGEMENT

Coordination of development and creation teams.

Monitoring of schedules and quality of productions.

CLIENT EXAMPLES:

L'Orchestre & le Chœur de la Garde Républicaine

Le Château de Versailles

Le musée Rodin

Arènes de Nîmes

Université PSL

• BRAND WEBSITES

Implementation, management, and monitoring of a content strategy (brand product & brand content) based on key periods for the Electrolux, AEG, and Faure websites. Action plan to increase traffic. Weekly traffic analysis.

RESULTS: Optimization of natural referencing + Increase in organic traffic

• SOCIAL MEDIA

Implementation of A/B testing strategies on Instagram and Facebook, operational management and monitoring for the Electrolux brand. Monthly performance analysis (KPIs: engagement, audience, conversion…).

RESULTS: 10% increase in engagement across all social media + 45% increase in traffic from social media to the brand website.

• E-COMMERCE

Implementation of activation plans for customer reviews and content. Monitoring, analysis, and reporting. Monthly presentation to all support teams of digital actions carried out per client.

RESULTS: Increase in sales from the brand's reseller clients

• OFFLINE SUPPORT

Creation of sales support materials for B2B & B2C online and offline. Monitoring and analysis of campaign performance.

Creation of competitive intelligence tools.

RESULTS: ON/OFF line implementation in a 360° campaign. Deployment in over 90% of the brand's reseller clients.

• INTERNAL COMMUNICATION

Training: Animation of digital modules, beginner level. Community animation: Raising employee awareness of digital through simple and fun materials. Organization of contests to test knowledge.

RESULTS: Strengthened digital knowledge + Increased team motivation and cohesion.