SGFreelancer profile translated to English.
Back to original languageAbout Solène
As a strategy and business development consultant, I specialize in supporting SMEs and start-ups to structure their projects, define growth strategies and achieve their long-term goals. With expertise in project management, prospecting, and marketing, I help companies grow, optimize their commercial performance and strengthen their visibility in the market.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Meaux (up to 50km)
Experience
- Columbia King MusicBusiness strategy and development consultantSeptember 2024 - January 2025 (4 months)Medellín, ColombiaSupport for a start-up in the field of prisoner rehabilitation through urban art. The company was still in the development phase and needed help structuring its project and defining its long-term strategyMain missions:
- In-depth audit of the company: Conducting an audit to assess the company's current situation, analyze its strengths and weaknesses, and identify development opportunities.
- Structuring the project: Helping to structure the social and artistic project, clarifying its mission, vision and medium and long-term objectives.
- Commercial strategy and prospecting: Developing a commercial strategy to identify key partners and main targets (in particular prisons and social institutions).
- Identification of key contacts: Implementation of an action plan to establish relationships with public and private institutions, with an emphasis on strategic partnerships.
- Support in the search for funding: Preparing the start-up to attract funding, with the definition of value propositions adapted to social and institutional investors.
Results:- Obtaining a contract with a prison in Bello, Antioquia, as a pilot project
- Building a solid base for obtaining other contracts with other prisons in Colombia, using this first contract as a model to convince new clients and partners
- Improving the company's visibility and strengthening its network of contacts in the social and cultural field
- OliosStrategic support for a start-up in the sale of body oilFASHION AND COSMETICSNovember 2023 - August 2024 (9 months)Paris, FranceAssistance in creating a start-up in the natural cosmetics sector, specializing in the sale of body oilMain missions:
- Structuring the company: Establishing the organizational foundations, defining the overall vision and values of the company.
- 3-5 year commercial strategy: Developing a commercial growth strategy in the short, medium and long term, defining clear and achievable objectives.
- Break-even point & Business Plan: Creation of a detailed business plan, with an in-depth analysis of the break-even point and financial projections to ensure the viability of the company.
- Marketing strategy and segmentation: Developing the marketing strategy, including identifying customer segments, creating personas, and implementing an influence strategy to reach the target audience.
- Advice on the development of the brand image: Support in creating a strong and coherent identity, with proposals for the development of brand awareness.
Results:- Implementation of a solid launch plan
- Creation of a clear roadmap for the development of the brand and the expansion of the target market
Recommendations
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Education
- Master of Business Engineering and Business DeveloperEuridis Business School2023